AI in Graphic Design: 4 Ways to Transform Your Business Creativity
AI has revolutionized businesses.
Just like how the steam engine made business logistics exponentially more quickly in the industrial era, AI has now given businesses a way to automate many digital tasks.
Recent studies show that over half of businesses now use AI in some form, and many of those who don’t are heavily considering it.
But what about tasks that require creativity? Tasks that require a human touch, if you will, like graphic design?
Here are five use cases where AI can greatly help your business’s graphic design tasks.
1. Automating simple designs
Look, AI may not be able to create art that’s as unexplainably and beautifully human as the Mona Lisa.
But do you have smaller, relatively less consequential design tasks at hand?
Things like creating:
- Banners for social media;
- Email newsletter layouts;
- Similar design layouts for different platforms;
- Different variations of one design;
If so, AI can create these simpler or more repetitive designs, even from scratch!
Nowadays, many graphic design programs have AI-powered features that help users create graphics. Businesses can just input their logos, brand colors, and content—or maybe explain their niche and audience a little—and AI will create visually appealing designs for them.
This is particularly useful if you’re facing tight deadlines or have small graphic design teams that may need to work on larger, more artistic projects.
Or maybe you’re a small business, and you just need to create a simple logo but don’t want to pay a graphic designer. Well, AI can be your graphic designer instead!
2. Editing pre-existing designs
If AI can create designs, then it can also edit or enhance pre-existing ones made by people.
It may take people hours to manually correct visual flaws, enhance image quality, and remove backgrounds and watermarks. But AI can do it in just a few clicks. Once again, this saves a lot of time and money, as well as freeing up your design team for larger tasks.
Even if your designs don’t need correcting, AI can assist in enhancing them. AI is now smart enough to adjust lighting, colors, or image sharpness. Or even offer suggestions to make them better!
3. Generating initial designs or design concepts
However, the inverse is also true: AI can generate existing designs, and human artists can enhance them by adding human touches.
After all, if anything, one clear advantage of AI over human artists is that AI will never run out of inspiration or never get tired of coming up with ideas.
As said, many tools now create a design for you based on text input alone. Then, the AI uses that together with existing styles and creative trends to generate an entirely new image or design.
Even if you don’t end up editing the AI-generated image directly, it can still prove helpful as a brainstorming tool that can give you ideas and inspiration.
4. A/B testing and design optimization with AI
A/B testing should be a core component of the optimization process of creating marketing materials.
AI can generate multiple—if not countless—variations of the same design, each with different colors, fonts, etc. This will take hours and hours for people to do!
Then, AI can also be responsible for A/B testing it as well!
Businesses can then immediately see which designs perform the best in terms of metrics like click-through rates, user engagement, or conversions.
Some AI tools can even learn how to analyze the designs and the gathered data to offer suggestions to improve the design.
Extra tips when using AI for graphic design
While an amazing tool, using AI unwisely can lead to rather poor results. Here are a few tips to make the most out of AI.
- Learn more about AI before using it
If you are previously unfamiliar with AI, it’s recommended to take some time to learn more about it before implementing it into your businesses. Learn about the different chatbots and other tools. Learn how to best compose prompts. Doing so will help you decide the best ways to use AI for your specific business.
- Hire graphic designers with AI expertise
Many graphic designers nowadays incorporate AI into their creation process. You can hire people from around the world and have them work remotely, minimizing costs for both of you.
However, since you’re working through the internet, just make sure to employ the best web security practices to prevent data breaches. Practices like using encrypted file storage programs or using VPNs and managing the used VPN port are easy to implement.
- Don’t over-rely on AI
While intelligent hyper-efficient, AI does not have the human capacity to understand nuances and the more subjective aspects of art. Be sure to examine any AI-generated content with human eyes before using them for your business.
Conclusion
While AI is no replacement for human artistry, AI can offer an invaluable amount of help. By automating more mundane graphic design tasks, not only can you save time and money.
If needed, you can also free yourself or your graphic designer to work on more complex designs.
Use AI intelligently and responsibly and you just might unlock new levels of creativity and efficiency that will boost your business to uncharted heights.
David Williams, a seasoned content writer at GraphicSprings with a degree in Marketing, weaves his expertise into engaging articles about logo design, branding, and entrepreneurship. He’s your go-to source for actionable insights in these domains.