Baskin Robbins Logo: A Sweet Journey of Rebranding

When you think of ice cream Baskin Robbins is probably one of the first names that pops into your head. 

And that might be because of the mouth watering ice cream they’ve been serving since the end of WWII. 

But it might also be because they’ve truly hit the nail on the head when it comes to creating great branding and a memorable logo that ice cream enthusiasts have known and loved for decades. 

In the following article, we explore the world of the Baskin Robbins logo. 

So whether you’re looking to design your very own logo or you’re just a graphic design enthusiast, keep reading and we’ll show you everything there is to know about this world famous marketing gem. 

The History Of Baskin Robbins

Baskin Robbins was first founded by Burt Baskin and Irv Robbins in ‘45. These men both operated separate ice cream shops which were successful on their own. But it wasn’t until they merged that they unleashed a universe of frozen delights that would go on to transcend local jurisdictions and outlive the both of them. 

Their marketing idea was simple… 31 ice cream flavours. One for every day of the month. And today that simple marketing ploy keeps customers coming back time and time again.

The Evolution Of The Baskin Robbins Logo – From This To That

Baskin Robbins has rebranded its business a few times since the 40s. And each new version is completely unique. But they still made sure to keep the original branding intact. Let us take a closer look! 

The Classic BR Logo 

The first Baskin Robbins logo was an incredibly classic looking design. It was a pink and brown design that featured the number 31 and the brand name at the bottom. Overall there wasn’t all that much to it. But it was still a great design that captured the brand’s unique selling proposition and its name. 

Pro Tip 

If there’s one thing we can take away from the Baskin Robbins logo it is that a fun and playful design can go a long way. From their colours to the font style in each of their different logo iterations the design is perfectly in line with the brand’s light hearted personality. 

Rebranding A Classic

Nearly 50 years later in the 1990s, Baskin Robbins figured it was time to rebrand their classic logo into something a bit more modern. They of course kept the classic number 31 and their name in the design but included a new blue colour which added a more modern colour to the logo. 

Pro Tip 

Including your business’s USPs can be a great way to make your logo perfectly on brand, just like Baskin Robbins did by including the number 31. There are also plenty of other brands like FedEx or Toblerone that include hidden images in their logos to reflect their products or services and to add a more memorable touch to their designs. 

The Modern BR Logo 

Even in the more modernized logo the brand kept the number 31 alive. That’s because the 31 flavours was a marketing idea that was integral to the brand. It really was the one way the brand differentiated itself from other ice cream shops. By preserving some branding elements like but they made the design look more modern but made sure fans would still recognize what made Baskin Robbins different.

Pro Tip 

This is a good lesson about how rebranding can be important. But how you still need to keep some of your signature branding elements present when possible. If you’re looking to undergo a logo redesign, consider teaming up with the pros at GraphicSprings to help you out along the way.

The Secrets Of Success – What We Can Learn From The Baskin Robbins Logo Story 

With the legacy that’s been alive for more than 75 years, it’s not surprising that Baskin Robbins has updated its logo a few times. And each new logo shows us the importance of staying true to your brand. 

Creating Memorable Logos With GraphicSprings

Now that you know the ins and outs of the Baskin Robbins logo story, it’s still to get started with your own logo journey. And here at GraphicSprings we provide you with all the tools and knowledge to create memorable brand logos we’re sure your customers will love. 

Here is a quick step by step overview on how to design your own logo with GraphicSprings’ logo maker.

1. Start by making your way over to our Logo Maker page.
2. Type in your brand name and company slogan if desired
3. Choose a colour palettes that’s in line with your business
4. Select from a range of pre-defined logo styles
5. Enter any additional details that you want included in your design
6. Hit the Make a Logo button 

The design tool will then generate a custom logo in less than a minute! 

But remember: no logo is perfect on the first try. 

So you might need to play around with your design a bit. Try on different colours. Write your business name in different fonts. And mix up the layout to see how it can change your logo. 

Taking A Few Logo Design Lessons From Baskin Robbins

The story of Baskin Robbins shows us how a simple brand and its logo can evolve over time into something that people know and recognize all across the continent. 

Logo design may seem simple and in some ways unimportant. But logos are the one thing your customers learn to associate with your business. 

So designing a great logo is one way in which you can create a more memorable experience for your customers and ensure your business is ready for the future too!