How To Create Your Own Logo Design: A Step-by-Step Guide

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You don’t have to be a graphic designer to design your own logo. Take the drive and determination that made you an entrepreneur and apply it to the creative side of your business to create a logo design that leaves a great first impression.

Wondering how to how to design your own logo? There are five basic steps.

  1. Know your company’s personality. Your logo should communicate who you are.
  2. Find a graphic you like that represents something key to your business.
  3. Craft unique text with a well-chosen font and effects. This includes your name and tagline or slogan.
  4. Create a color scheme to tie everything together.
  5. Arrange the text and graphic to finalize your logo. Experiment with lots of variations.

Choosing The Right Logo Style For Your Brand Identity - #infographic

Let’s dive into the details for each step. Soon you’ll be designing your own logo.

1. Personality

Write down what you hope someone would think in a first impression of your business. Expert? Elegant? Fun?

Write down a few words that describe your business and team. Are you silly? Are you empathetic? These qualities are what make your company stand apart from competitors.


2. Graphic

Browse graphics on our site. They are organized by business categories, but don’t just look at the one that best matches your company. Think more broadly.

Consider representing your clients, your tools, and your products, but also consider abstract images, or ones that represent a key part of your company’s personality. Another option is of course to skip the graphic all together and use only lettering to create your logo. More on that in a moment.

For more help choosing a graphic, browse our blog.


3. Text

Your company name should pop so use a different font for your tag line. Pick distinctive fonts that match your company’s personality, and make sure that they are legible.

For example, cursive fonts are pretty but can be difficult for some to read, especially when they are small. Only use a delicate cursive font if there is room to keep it large and increase the tracking, or space between letters.

Experiment with shadows, colors, outlines, italicizing, and letter spacing. Even try overlapping letters to create a unique design.

Some designers will opt for an entirely letter-based logo. Monograms and other no-graphic designs are streamlined and classic.


4. Colors

Everything in your logo should go together seamlessly. A color scheme helps make that happen. On GraphicSprings you can adjust the colors of different elements in your graphic, but if you like your graphic as is, base your color scheme off the colors in the graphic. (GraphicSprings’ free logo maker does this automatically for you.) You can also use the eyedropper icon to grab the exact colors from your graphic for the text.

Keeping all the elements the same color is not visually stimulating. Instead look for complimenting colors to add to the palette. Choose more complex colors over primary colors for a polished logo.

Stay true to your business personality when selecting colors. If your business is welcoming or soothing, bright red is probably not a good color for your logo. On the other hand, if your company is bold and exciting, red might be the perfect fit.

5. Arrangement

The options for how you arrange your text and graphic together are endless. Bring one to the front or the back. Arrange the words of your logo design separately around the graphic. Increase the transparency of your graphic. Experiment with sizing and angles.


With this guide by your side, you know how to design your own logo. Now get to it!

Our pre-designed graphics and customization options make it easy to create the perfect logo for your business. It’s easy and free – try our free logo maker today. Whether you are looking for a photography logo, real estate logo, construction logo, or any other branding you can find a suitable design.

Ready to Get Your Logo?

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