How to Come Up with the Perfect Business Name


Choosing the right business name is a critical step in establishing a brand identity and making a memorable first impression. Whether you’re starting a new venture or rebranding an existing business, a well-thought-out business name can have a significant impact on your success. In this guide, we will walk you through a step-by-step process to come up with the perfect business name that reflects your brand’s essence and resonates with your target audience.

Ready to Get Your Logo?

Make a logo Get a custom logo

Step 1: Define Your Brand Identity

Before brainstorming names, it’s essential to have a clear understanding of your brand’s identity, values, and unique selling proposition (USP). Your business name is more than just a label; it’s a representation of your business’s personality and mission. Consider the following questions:

  • What products or services do you offer?
  • What are the core values of your business?
  • What sets your business apart from competitors?
  • What emotions do you want your business name to evoke in customers?

Pro Tip: Your business name should align with your brand identity and communicate your values effectively. For instance, if your business emphasizes eco-friendly practices, your name could incorporate words like “green,” “sustainable,” or “eco.

Step 2: Brainstorm Keywords

The keyword brainstorming phase is all about generating a list of relevant words and phrases that capture the essence of your business. Think about terms that resonate with your industry, offerings, and target audience. For instance, if you’re launching a bakery, keywords could include “fresh,” “delicious,” “artisan,” and “oven-fresh.

Pro Tip: Incorporate words that evoke positive emotions and resonate with your target customers. Keep in mind that these keywords will play a crucial role in forming your business’s identity. If you struggle with this process, give a business name generator a try.

Step 3: Play with Word Combinations

Now comes the creative part – combining the keywords you’ve brainstormed to create unique and catchy word combinations. Experiment with different arrangements, synonyms, and variations. This step allows you to explore potential names that are distinctive and memorable.

Pro Tip: Test out various word combinations to find one that flows well, is easy to remember, and aligns with your brand’s personality. Think about how the name sounds when spoken aloud and whether it’s easy to spell.

Step 4: Check Availability

Before you become too attached to a specific name, it’s essential to check its availability. Your business name needs to be accessible in various online and offline channels. Start by searching for the name on domain registration websites to see if the corresponding website domain is available. Additionally, check if the name is available on social media platforms, as consistent branding across these platforms is crucial.

Pro Tip: Securing a matching domain name and social media handles is vital for creating a cohesive online presence and ensuring that customers can find you easily.

Ready to Get Your Logo?

Make a logo Get a custom logo

Step 5: Consider Branding and Domain

A memorable business name isn’t just about the words themselves; it’s also about how they can be translated into visual branding. Your business name should be easy to remember, pronounce, and spell. Avoid overly complex or lengthy names that could confuse potential customers. As you finalize your choices, visualize how each name would appear in your logo and other branding materials.

Pro Tip: Imagine your business name as a logo. Does it lend itself well to a visual representation? Will it look good on business cards, signage, and other promotional materials?

Step 6: Get Feedback

Seeking feedback is a valuable step in the naming process. Once you’ve narrowed down your list to a few top contenders, reach out to friends, family, colleagues, or potential customers for their input. They can provide insights and perspectives that you might not have considered and help you gauge how your potential audience reacts to the name.

Pro Tip: Choose a diverse group of people to provide feedback. Their different backgrounds and perspectives will help you get a more well-rounded assessment.

Step 7: Legal Considerations

Before you finalize your business name, it’s crucial to conduct thorough legal research. Check whether the name you’re considering is already trademarked or copyrighted. Running into legal issues after you’ve invested time and resources into your business can be a major setback. Additionally, consider registering your business name with the appropriate local and national authorities.

Pro Tip: Protect your brand by ensuring that your chosen business name is legally available for use within your industry and jurisdiction.

Step 8: Test the Name

Before committing to a name, it’s a good idea to test it with a small group of people or through a survey. Ask for their thoughts, associations, and whether the name aligns with your brand identity and offerings. This step can provide valuable insights into how potential customers perceive the name.

Pro Tip: Consider conducting a survey to gather quantitative feedback on your top name choices. You can use online survey tools, like the Jotform Survey Maker, to reach a broader audience and collect structured data seamlessly.

Key Takeaways

  • Your business name is a vital aspect of your brand identity and should reflect your brand’s values and uniqueness.
  • Brainstorm keywords that resonate with your brand’s offerings and target audience.
  • Check the availability of domain names and social media handles early in the naming process.
  • Seek feedback from a diverse group to ensure that your chosen name resonates positively.
  • Prioritize legal research to avoid trademark or copyright issues in the future.

Finding the Perfect Business Name

Ready to turn your perfect business name into a visual identity? Explore our logo maker tool to bring your vision to life instantly. If you’re looking for a custom design that perfectly captures your brand essence, our custom logo design service offers expert assistance from our talented designers. Make your business name memorable with a logo that speaks volumes.

Ready to Get Your Logo?

Make a logo Get a custom logo


Choosing the perfect business name is a creative and strategic process that requires careful consideration of your brand’s identity, values, and target audience. By following these steps and considering pro tips, you can come up with a business name that not only resonates with your customers but also becomes an integral part of your brand’s success. Remember that your business name is the first impression you make, so make it count!