Royal Blue Majesty: Crafting Regal Logo Identities

One of the first decisions you have to make when starting to design a new logo is to decide what colors will be used. Brands generally have a primary and secondary color palette that must be considered. Within that palette are generally various shades of blue.

Blue is a popular color choice among logo designers, just look at the logos for Walmart, X, Facebook, Ford, and Pepsi. One of the most popular blues that you will see being used in logos is royal blue.

According to Canva, royal blue was first used as a description for a deep blue coloration in, or around, 1810. The name was given in connection with the colors use by Great Britain’s Queen Charlotte. Because of this connection, or in spite of it, the color was co-opted and used by people around the world in pretty much every aspect of life including:

• Clothing
• Cars
• Military Uniforms
• Branding
• Toys
• Wall paint
• Bedding
• And more

Over time, the interest in using the deep, vibrant shades of royal blue has shifted. Its use is no longer driven as much by a desire to have connection with the throne as it is by a greater understanding of color theory.

What is Color Theory?

It has been discovered that certain colors can evoke certain feelings. For example dark shades of blue are associated with sadness and depression while peacefulness and new beginnings can be represented by light shades of blue. Studying the effects colors can have on an individual is known as color theory. You can use this practice to find colors to pair with Royal Blue or you can use a color wheel. You’ll see there that royal blue and orange are on opposite sides. This makes them complimentary colors which provides a good deal of visual interest when they are used together.

Other colors that pair well with royal blue include: 

• Yellow
• Green
• Grey
• White
• Pink

Of course the best way to decide what looks best in your logo is to match colors together in your logo design. And don’t just go with your first choice, get a couple variations together. When you start to see the colors together in a practical sense you’ll be able to see what works best 

Which Royal Blue is THE Royal Blue?

If you want to include royal blue into the design of your logo you will want to make sure that you select the right shade of royal blue.

Every color has a unique code. There are actually two types of codes, the difference being whether you are creating something that will be printed out or used in a printed format. 

Royal blue has a

•  HEX code of #4169e1 
• CMYK code of 71, 53, 0, 12

A Great Color Option for Logos

Businesses across various industries have found that incorporating royal blue in their logo is a strong design choice. It’s a timeless color that matches well with numerous secondary colors, it has a strong history, indistinct color theory placement, and works just as well in print and digital applications.

And you can create that logo with the  easy-to-use online logo maker from GraphicSprings. It only takes a few points of input to develop a professional logo.

1. Name your company or organization. If you have an existing name, that’s perfect. If you don’t then take some time to create one that best represents who you are and what services you’ll be offering or products you’ll be selling.
2. Select the icons and graphics that you want to see included into your logo. You can select from thousands of options, organized by category for an efficient search process.
3. An initial logo will be generated and then you can refine the design. In this step you can adjust colors (like adding royal blue), add secondary text, change fonts, and more.

Once you have finalized the look of your royal blue-colored logo you can select and download the sizes and versions of it that you need.

It’s that easy to create a beautiful royal blue logo with GraphicSprings.