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How is Visual Identity different from brand identity? A brand’s visual identity is a unique way of communicating its purpose and mission. A beautiful brand design helps you convey messages words cannot explain. Plus, it’s a fantastic way for your target audience to connect with your brand.
A business needs to set themselves apart from their competitors through strong branding in today’s competitive market. Not to mention, extensive research shows that viewers won’t engage with a brand’s content if the layout isn’t aesthetic or attractive.
Despite all this, a majority of businesses deem crafting a visual identity a waste of time. Below we discuss the importance of strong visual identity and how you can craft yours:
What is Visual Identity?
Visual identity refers to how a brand tailors its perception for onlookers. Here you craft a powerful impression on consumers via visible elements. Images speak on an emotional level rather than through words; therefore, they are more persuasive.
Typically, a customer associates a variety of visual identity elements such as color, typography, logo, etc. In turn, your brand’s visual identity is established.
Visual Identity vs. Brand Identity
Visual identity and brand identity share an inherent connection. Since brand identity is a holistic look of your brand’s overlook, visual identity alongside non-visual elements are considered a part of it. On the other hand, the visual identity is a clear-cut strategy consisting of a well-thought-out approach, unlike the brand identity.
Moreover, brand identity is favored by marketers, whereas graphic designers and creative directors often oversee visual identity.
In simple words, band identity is communicating what the brand essentially is, while visual identity is a way to express it.
Why is Visual Branding Necessary for Businesses?
Another comprehensive study shows that more than 55% of viewers spend less than 15 seconds on a website. It means ‘the first impression’ gets a whole new meaning. Your brand’s visual identity must be unique, stellar, and captivating to ensure it ingrains itself in the viewers’ minds.
In turn, you’ll notice a higher engagement rate and establish your brand as one of the top product development companies. Moreover, a brand that ensures a consistent visual identity is likely to resonate more effectively with users. At the same time, your brand’s visual identity offers a distinctive feel to your services. Surfing through good branding examples and analyzing brand image examples lets you understand what visual identities most popular businesses possess. Next, you can craft a unique and attractive visual identity.
How to Define Your Brand Visual Identity
Brands tailor their visual identity to best express their mission and goal based on varying elements. These key factors are as follows:
Your logo is what your customers will primarily associate with your brand. In fact, an in-depth study shows that logo design can expedite brand recognition by a striking 80%!
It means for a logo to be incredible, it must efficiently convey the brand’s message. Plus, it should feature a classic and uncluttered design. Your logo may comprise a classic color palette, design, and type. Furthermore, you can even switch your logo as your identity progresses.
However, crafting a high-quality logo to reflect your brand requires using the right logo design softwares. Graphicsprings is one such website. Our logo maker allows you to curate a logo by choosing through a wide gallery of brand identity examples having vibrant colors, especially for bold brands.
Extensive research shows that 62-90% of all consumers make decisions based on colors. Typically, colors help viewers differentiate a brand via certain hues, tints, and shades.
Generally, users are encouraged to blend several colors, but no more than three. A bold brand’s color scheme is the perfect way to elicit a strong emotional response in consumers.
The establishment of a color palette starts with crafting the logo. However, they change to best suit your brand materials. These comprise your brand’s main color, aka a primary color, and secondary color is used in the background. Moreover, they may introduce an accent color to offer a contrasting shade on features like CTA phrases and buttons.
Your words’ visual aesthetic plays a vital role in determining the kind of impact words have on the reader. For instance, using a bright and warm yellow on a funeral home is bound to confuse the grieving.
In the same way, a variety of fonts are considered hard to read. In fact, extensive research shows results that certain fonts are more legible. For instance, users read Georgia 7.9% faster than San Serif Helvetica.
Brand photography refers to a combination of images that define your business. Now your brand’s photography may comprise business products, workspace, team members photos, among other relevant pictures. The takeaway here is that it must match your brand’s color palette, message, and logo.
An in-depth study suggests that 65% of business executives believe that photography and other visual elements are crucial for conveying the brand’s story.
How to Make a Unique Visual Identity
Part of crafting a visual identity is ensuring it sets you apart from your competitors. On the flip side, an in-depth study suggests that consumers form judgments about how nice, competent, enthralling, and trustworthy a photo is within a mere 0.1 second. To ensure your brand identity makes you stand out, follow the steps down below:
• Ensure your visual identity is unique by assessing competitors’ websites. Go through the top branding examples and craft yours by offering them a unique twist.
• Strive to form a memorable visual identity that implants itself in a consumer’s mind.
• Make sure all elements of your visual identity are cohesive
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Rashana Ahluwalia is a writer at GraphicSprings, specializing in branding, marketing, and entrepreneurship. With a passion for creative expression, her articles provide valuable insights for businesses striving to stand out.