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Badge Logo Design Tips
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Is a Badge Logo Right for You?
Badge logos can be used by companies, organizations and entities across a wide spectrum of industries and sectors, and for a number of different reasons to achieve brand identity. They can be the centerpiece of who your company is, if you’re in law enforcement or some related field. They can also be added to your organization’s regular logo to highlight specific accomplishments, honors or awards that you got recently.
Whatever your reason for choosing a badge logo, you can make it look great and help you stand out from your competition with a different style, mark and other customization options.
Popular Badge Logo Icons
Since badge logos can be so versatile, there are many different icons and images that can be used on them. If you are in law enforcement or security, for example, an old-fashioned star logo that sheriff’s departments use could be part of it. You could also use an emblem of a tree if, for example, you were recently recognized for being a company that is environmentally friendly.
There are all different sorts of icons that you could integrate in your badge logo to make it unique. You could wrap a gold wreath around a badge if you sell luxury goods, for instance, or use any other symbol that has meaning to you.
Top Colors for Badge Logos
The color of your badge logo can take the meaning of it in different directions. A classic angle to take is to use gold, which can symbolize prestige, power, authority and luxury. You can use burgundy and brown if you want your badge logo to look more antique. Or, if you want to be modern, you could go with bright greens, yellows or blues.
If you aren’t tied to specific colors, research what the general meanings and representations of the colors are. Then, choose the ones that speak to what your organization does. Just make sure not to exceed three colors on your badge logo, as it could get confusing.
Trusted Font Choices for Badge Logos
Since badge logos are often intricate in design with the images themselves, organizations often go with fonts that are on the simpler side and easy for people to read. Helvetica and Arial are both sans serif fonts that are common choices for badge logos because they’re straightforward and clean.
This doesn’t mean you can’t go decorative with your typeface, though. You could use a script or handwritten font if you want. It’s just important that people can easily read all of the text on your badge logo, no matter how big or small it is. If it’s difficult to read, try choosing another font.
Badge Logo Ideas That Work
If you’re struggling to create a unique and powerful badge logo, take a look at some of the most famous ones in the world. This includes Porsche, Harvard University, NASA, Warner Bros. and the Superman logo.
All of these are essentially badge logos in their own unique way. They are bright and powerful, while still being simple enough to convey their message. Following them as a guide, as well as the tips above, will help you create an effective badge logo of your own.
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