Free Business Logo Maker

Is a Business Logo Right for You?

Any individual, company or organization needs to have a good professional logo. If you’re involved in any commercial activities at all, this logo creation will help to establish your brand identity, communicate your organization’s values, what you offer and establish brand recognition.

It doesn’t matter what industry you’re in or how big your company is, you need a good and unique logo. Small businesses, startups, large corporate entities, entrepreneurs and even ecommerce businesses all can benefit from an amazing logo — though the style and substance can vary greatly from one organization to the next.

Popular Business Logo Icons

There are many different icons and logo styles hat you can use for your design. What you choose to center your new logo around really should be something that represents what you do and/or the values you want people to know you have.

In other words, your custom logo should be relevant to who you are and what you do. If you’re an attorney, for example, the scales of the law, a law book or even a briefcase would all make good iconography choices. Conversely, if you’re an artist, you can go with an easel, a paintbrush or anything else that represents your speciality.

All companies are very different, so you need to communicate your distinctiveness through your own logo.

Top Colors for Business Logos

Again, because custom logos can encompass such a broad range of companies and specialties, you should choose colors that best represent what you do. Entities that are in the creative space (artists, for instance) can play around with colors a bit more and be more abstract. Entities in more formal spaces (such as lawyers) may want to err on the side of being conservative with the color choices.

Regardless of what your organization does, colors are an important aspect of your brand kit. You want them to help your logo “pop” without being too distracting. They should tell a story without being the only thing that people can see.

Trusted Font Choices for Business Logos

Not to be overlooked is the choice you make on fonts for your business logo. Many professional designers would suggest that you stick to one or two fonts at most, and that you ensure that the text can be read throughout your logo, even on any smaller print.

Bold fonts can exude power and strength. Other script fonts tell a story of creativity and imagination. Be careful not to go too outlandish with your choices, as you want to make sure it looks familiar and can be easily digestible by those who view it.

Business Logo Ideas That Work

Some of the top enterprises in the world such as Apple, McDonalds, Google, Starbucks, Nike and Amazon have created simple logo designs that are extremely powerful at the same time. They may not use a lot of words to say what they’re trying to say, but they convey a ton of meaning.

It’s never a bad idea to take inspiration from some of these companies when you create your business location. Simplicity, relevance, memorability and distinctiveness are all things to keep in mind when coming up with your creation.