Free Consulting Logo Maker

Is a Consulting Logo Right for You?

Consulting logos can be used by large corporations or even individuals who offer consulting services. These logos are meant to convey trust, expertise in a field and professionalism. A consulting company needs to be trusted by their customers, and a professional consulting logo design can go a long way in making a great first impression.

Whether your consulting firm specializes in general business strategy, technology, marketing, media, retail or any field, a consulting logo is an essential part of your branding efforts. Make sure you create one that stands out.

Popular Consulting Logo Icons

Consulting logos are often very simple and straightforward in their design. The goal of them is to convey your message so that customers believe they can trust you and that you have keen expertise in a field. 

Many companies use abstract symbols, designs based on typography and geometric shapes as the main icons in their consulting logos. They may use the initials of the organization, a wordmark or other icons and images that represent innovation, stability and growth. This could be anything from pillars to arrows, which could represent structure, guidance and/or strategy.

Top Colors for Consulting Logos

It’s popular for consulting logos to integrate powerful yet simple basic colors such as white, black and grey. That’s because these colors are associated with reliability and confidence. This doesn’t mean you can’t use other colors, but you want to be careful about how abstract and bright you make it.

Purple, for example, is a great color to use for creativity and luxury, but it may not be advisable to go with pastels and a lot of other bright hues with it. No matter what colors you settle on, stick to no more than three colors so the point doesn’t get lost.

Trusted Font Choices for Consulting Logos

Likewise, it’s very common for consulting logos to use traditional fonts, or those that are modern and clean. This is why serif and sans-serif typefaces are used in this type of logo a lot. They convey feelings of authority and tradition — two things that lend themselves well to an expert in the field.

You can certainly go a little more creative and use a script or handwritten font, especially if your expertise is in a field that’s more creative — such as marketing or artistry. However, it’s very important that the font you choose can be read easily by anyone who sees it, no matter how small the text on the logo may be.

Consulting Logo Ideas That Work

If you’re lost as to where to start with your consulting logo, it’s a good idea to look over some of the most successful companies in the field. This includes Deloitte, Accenture, McKinsey & Company and Boston Consulting Group.

As you can see, all of these huge enterprises stick to simple layouts, designs and color schemes for their consulting logo. They emphasize simplicity yet power all in the same logo. By taking a page out of their book, and following some of the tips above, you can create an amazing consulting logo for yourself.