Free Crest Logo Maker

Is a Crest Logo Right for You?

Crest logos are time-honored traditions for organizations that are looking to gain a sense of authority and legacy, while also telling the brand’s story. They are used very often by universities and schools, but they don’t have to be relegated to just those institutions. Others can use it, too, to convey similar meanings in different ways, to inspire people to take action when they’re ready.

The first thing you should think about if you’re considering a crest logo is what it will mean to you, and whether it will resonate well with your target audience, whether it’s in print, or on some model wearing clothes with your crest logo. Then, you can go on to designing it in either a simple or more complex way to create something that’s unique and gives you the edge you’re looking for over the competition.

Popular Crest Logo Icons

In most crest logos, there will be a symbol or some other image in the middle of it, and then it will be surrounded by some sort of frame that’s very decorative. The center image is what’s used to convey the direct meaning of the school, company or institution itself. It may have lions that represent courage and strength, such as the lion, for example.

When you’re creating your crest logo, you can take this route, or you can go in a completely different direction. It’s best to stick to the general idea and approach of the traditional ones, though, because they have proven to work and be successful. Where you can play around is by choosing different central images and designs.

Top Colors for Crest Logos

Many crest logos look to exude feelings of regalty and richness. As such, they often use navy, burgundy and gold as the main colors. That being said, you could also use some of the other colors that your school, company or organization already use to ensure consistency and cohesion among all marketing elements.

One good thought is to use colors that contrast well with the other images in your crest logo. This would make it all stand out and be easy to see. It’s best not to go with more than three colors, according to most professional designers, as doing so could create a confusing design for your crest logo on the page you print it on.

Trusted Font Choices for Crest Logos

Garamond, Times New Roman and other serif fonts are classic choices for crest logos. That’s because they speak to tradition and sophistication, which are two things that crest logos are meant to represent in many cases, no matter where they are in print.

You can veer off this classic formula, though, and use whatever fonts you feel will represent your brand best, as you are ready to attract new and recurring customers who will love what you do. This includes creative fonts such as cursive or scripts, which could convey a sense of personalization and abstractness. Just make sure that the fonts you choose make it easy for people to read the text on your crest logo, no matter how big or small it is.

Crest Logo Ideas That Work

It’s always a good idea to look at successful entities for inspiration as you’re designing your crest logo. Some of the best include Ralph Lauren, Ferrari, Starbucks, Yale University and Harley-Davidson. All of these organizations designed their crest logos in different ways, but with simplicity in mind.

Take some advice from these organizations so you can learn what they’ve done with their crest logos, and follow the tips above, and you can create an amazing crest logo for your organization.