Free Mascots Logo Maker

Is a Mascot Logo Right for You?

Mascots are characters designed to represent a group of people. While regular logos might focus more on shapes or colors to represent their company or team, mascot logos are more specific. The mascot in the logo is typically an animal or human-like character, but they can be an object. The important thing is that they are memorable. Anyone can use a mascot logo, but it’s important to know that groups who use this type of logo want to be nearly entirely defined by their mascot.

A lot of fast-food restaurants use mascot logos like Wendy’s and KFC, which use human mascots. Examples of other memorable mascots from logos are the Planters’ Mr. Peanut, the Pillsbury Doughboy, and Mr. Clean. Overall, though, the businesses most likely to use mascot logos are sports teams, schools, and universities. Some examples of this are the Denver Broncos, Philadelphia Eagles, Louisville Cardinals, and Chicago Bulls, which all use animal mascots.

Popular Mascot Logo Icons

In order to have a popular mascot logo, it is important that they stand out and are memorable. A good logo can help a group be viewed favorably, even if the viewer doesn’t know much about the business. With this in mind, it’s important to put some thought into your mascot. If you’re going to pick an animal for your sports team mascot logo, consider the animal’s real-life characteristics. Are they strong, fast, fearsome, or awe-inspiring? Perhaps the Denver Broncos wanted to be represented by the bronco’s swift, wild nature, while the Chicago Bulls wanted the strong and stubborn characteristics that bulls are known for.

If you’re going to pick a mascot logo for a company, having a memorable character like Mr. Peanut or Wendy can help consumers recognize your brand, and perhaps come to prefer it just due to the memorable character. Popular mascot logos come in all shapes and sizes, but the characteristic they all have is that they stand out and are memorable to the viewers and customers in connection with the business name and brand.  

Top Colors for Mascot Logos

Mascot logos come in all types of colors. When choosing your colors, it’s important to consider your company or group and if they already have established colors. If your team already has colors that they want to continue using, it’s important that your mascot logo either has the same colors or colors that complement them so that viewers can tell that your company and your logo go together.

Some companies have success with bright colors when their target audience is children. Fast food restaurants normally have their mascot logos sporting reds or yellows because those colors can help make a viewer feel hungrier.

Schools, universities, and sports teams normally choose a primary color and a secondary color to represent their group. These colors are then integrated into their mascot logos to help with cohesion of their branding.  

If your business doesn’t have logo colors previously established, make sure that the primary and secondary colors that you choose complement each other and will work well together on branding, products, and more. Also, keep in mind how your colors compare to competitors.

Trusted Font Choices for Mascot Logos

There are countless options for fonts when it comes to professional mascot logos. There are two things to keep in mind when choosing one: it needs to be legible, and it needs to stylistically suit your company or group well.

Classic and regal, The New Year Times uses the font English Town for their logo. The fun and sporty Nike uses Futura Bold for its logo. The Walt Disney logo is unique and was created based on Disney’s own signature.

For your own mascot logo, you’ll most likely be leaning towards a bold and sans-serif logo that is easy to read and easy to identify with your business.

Mascot Logo Ideas that Work

Successful mascot logos have easy-to-read text fonts, complementary colors, and a mascot that represents their group well. Whether you use an animal mascot like the Philadelphia Eagles, a human mascot like KFC, or a humanoid creature like the Pillsbury Doughboy, there are many ideas that work and can be successful.

Take time to work through any top ideas that you might have for your professional mascot logo and make sure that only the best make it to the final cut. Ask for feedback from your group or possible future consumers. Test out your ideas with our AI logo maker to create your very memorable mascot logo.