Free Racing Logo Maker

Is A Racing Logo Right For You?

If you feel the need, for speed then a custom racing logo would be perfect for your company. A racing logo stands for speed, drive, skill, and determination. That’s why it’s a popular choice for not just racing sports teams but many service industries as well.

A professional racing logo tells your customers that you will help them quickly and with precision whether that’s to serve them food or tow their car.

Popular Racing Logo Icons

Racing logos work for any company because they have icons that are understood by even the most casual of fans. Some of those icons include:

• Checkered flag
• Car
• Roadway
• Fire
• Rockets
• A stopwatch
• A trophy
• Tires
• A driver

As you are working with the GraphicSprings AI logo designer to create your company logo you can use some of these icons to start. As you download potential racing icon options though it will be important to see how they look in the areas where they will be used. Put them on a website, place a potential icon on company merchandise, see how the logo looks in an ad and other branding efforts. This will help you make sure that the icons you are using in your logo never loose their power or clarity.

Top Colors For Racing Logo Design

It’s important to remember that your racing logo is part of your overall company branding efforts. This means that the colors you use in your logo should be part of your company-approved logo palette. As either a primary or secondary color you are sure to find some options with a racing connection like:

• Red – This is a great color option that presents a feeling of speed. You could use this as the color for an icon of a car in your logo or you can add oranges and yellows to it to create the look of fire.
• Black and White – the checkered flag is iconic. Even people who have never seen a race know what this black and white flag represents so it makes perfect sense to appropriate its’ colors for your racing logo. And if you do so with an icon of the flag you’ve immediately created a connection with even the casual fan of the sport.
• Black and Silver – Together these colors present your racing logo with a specific feeling of style and professionalism. These would be great color combinations for a company who is in the racing equipment or support business.

Trusted Font Choices for Racing Logos

The fonts that you use in the professional racing logo you create for your company should subtly showcase not just speed but also agility. This is particularly important if the font is going to play a central role in the logo you create. And this is often the case for many racing companies. Think of perhaps the most well-known racing logo – the one for NASCAR. It’s the name in a forward leaning font with a simple color band.

You can get the same feeling of motion in your logo by picking the perfect font. Some options to consider are:

• Ultrex
• Sonic
• Over heat
• Faster
• Carbon

Racing Logo Ideas that Work

Many racing logos are simple because the company wants to make sure that they can be read, or at least recognized, as the car they are attached to whips around the track. That doesn’t means these racing logos are not creative.

• Renthal is big in the world of motocross. They tie this in perfectly to their logo by making the R in their name a set of twisted handlebars.
• It’s hard to get more direct then the logo for the Indy 500. Along with the name, the logo features a tire with wings. It’s a fun bit of branding.
• Another great bit of company branding is from Formula One. Their racing logo uses text that becomes an icon. The logo is F1 with the F in the shape of a racetrack curve and the 1 standing in for the finish line.
• To see how companies off the track using racing icons look to the Quaker Steak & Lube restaurant. Theis logo is a street sign and it’s supported by black and white colors and racing icons.