Free Square Logo Maker

Is A Square Logo Right For You?

In an increasingly mobile-first world, a square logo is a key part of any companies branding efforts. Square logos can be found across business channels from financial institutions to home improvement stores and universities to tech companies.

A square logo is not just a good branding tool, it’s a necessary one. Just look at your phone. Every app you have is represented by a small square. Over time we come to recognize what we see in that square as a vital tool or services.

Popular Square Logo Icons

Some companies have created a square logo in name only. they have taken their “regular” logo and set it inside of a square. This allows them to have an image that works across various platforms without loosing any of the equity in their established logo.

Other companies have a specifically designed square logo. Think of companies like Charles Schwab and New York Life. Those companies use the full space of the square to capture their name while also using type and color to convey a feeling about the type of company they are.

MTC leans into the square in their logo by placing one letter in three of the square’s corners. While Nikon incorporates simple graphic textures in their square logo to tell their story.

Top Colors For Square Logo Design

In order to choose the right color for your square logo, you should consider where it will be used. You will also need to decide what the intent of your logo is. Do you want customers to notice your logo immediately? if so then choosing bold blues, reds, or greens might be your best option. On the other hand if the intent of your square logo is to have it be attached to an image you will want to choose a color that compliments.

Of course when working our this design you will have a number of brand-friendly color options to choose from.

Trusted Font Choices For Square Logos

Many types of square logo designs, such as the logos for Lego, the BBC, and Adobe, use the space to hold the company name. In these cases the best font option is the official brand font.

Other companies, like Instagram and Notion, use the space inside of the square for a graphic. This allows you to work with the AI logo design tool from GraphicSprings to choose some font options that can work alongside the square logo that is being designed.

It will be important to remember that any fonts you add to your image can scale. They will need to work just as well on a large sign as they do on a small, digital ad.

Square Logo Ideas that Work

When thinking about a good square logo design there are two options:

1. Corporate – These are generally more professional, corporate-focused logos that feature the companies branding elements. They are friendly and familiar to customers. These are logos for companies like Motel 6, Avon, Nikon, and Wells Fargo.

   Many companies will have two versions of their logo to choose from actually. A square one that is often used for things like mobile apps. And a secondary one that isn’t confined to a square. Having a singular, strong square logo streamlines the logo options.

2. Artistic – Some square logo designs live up to their name by utilizing actual squares inside of the design. These can be abstract, minimalist, artistic, and modern. This type of a logo design can help attract customers because it stands out.