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Wall Logo Design Tips
Create a unique wall logo with GraphicSprings. The AI-powered logo designer is an easy-to-use tool that will help you develop a professional looking wall logo for your construction company, masonry business, or insulation service.
Is a Wall Logo Right For You?
If you are in the business of construction or home repair, a custom wall logo is vital to your success. It is in many ways your calling card. It’s an identity mark that customers can learn represents quality, dependability, trust, and craftsmanship.
It’s a necessary part of a brand identity for:
- Home improvement professionals
- Masons
- Handymen
- Drywall specialists
- Insulation companies
- Painters
In a crowded home improvement space, the artwork of a customized wall logo can help you differentiate your services from those offered by other businesses.
Popular Wall Logo Icons
Choosing the right icons to add to your logo can help a consumer immediately know what to expect from your company. Carpenters might want to use an icon of wood planks. Masons can use bricks. A contractor might want to show a wall with a crack or hole.
As you are considering the icon(s) you want to add, think about the wall placement and condition. Do you want to showcase an interior or exterior wall? Finished or unfinished? Broken or polished? Once you know the answers, some of the icons and graphics you might want to consider adding to your logo include:
- A pile of bricks
- A person building a brick wall
- Wall with a hole in it
- A wall with photos and decorations hanging on it
- Long exterior wall
- Short interior wall
- Garden wall with flower displays
While those images can be the larger focal point of a logo consider adding in small, additional details to the walls to make them more visually appealing. You should also think about where the icon will be placed. Is it the centerpiece or will it fade into the background as if to provide a sense of safety and security.
Top Colors For a Wall Logo Design
The colors you choose for your custom logo will depend a great deal on the top of wall shown in the logo.
- Red for bricks
- Greys for stone
- Brown and tan for wood
Regardless of what wall type is the focus of your logo you should consider not making them matte but using gradients and shading to provide for the appearance of textured walls.
If your graphics are intended to show finished, painted surfaces you might want to focus on muted colors like blue, green, and tan and then you might want to offset those with brighter colors from your approved brand palette.
Trusted Font Choices for Wall Logos
Fonts are always an important part of a custom logo design. For the creation of a wall logo they take on a special layer of importance because a good font can have an architectural element to it. A font is one of the additional details that can transform your logo and help it to tell a story that customers will be attracted to.
Some fonts to consider are:
- Riven
- Montserrat
- Cornelia
- Butler
- Knucklehead
- Derivia
One thing to remember about fonts is that while they can look great when used in one area when sized up or down they have the potential to change the entire dynamic of the logo. To ensure that doesn’t happen to your wall logo, take some time early in the design iteration process to see what the logo looks like on a window decal in the office, in sales materials, on warehouse signage, when added to a business letter, on a sticker, on shipping containers, when added to posters in the breakroom, across print materials, on wall decals, and in other potential places where it will be used. This will typically give you a good understanding of if the font you like can best tell your brand story across mediums.
Wall Logo Ideas that Work
One great tip for designing the perfect custom wall decal logo is to take a business day and look and see what other companies have done. This can provide you with some strong points of inspiration.
The Drywall Contractor took an interesting approach with a somewhat personalized logo. It features a wall made up of puzzle pieces. Many homeowners find indoor home repairs to be puzzling and with this logo they are declaring that they can help peel back the confusion and solve the puzzle correctly.
Most people don’t turn to music when it comes to logo discussions but one of the most famous wall logos was done designed for Pink Floyd’s The Wall. It’s a very simple white brick wall with the name spray painted across it. The white bricks have a quiet ominousness backing them while the spray paint has undertones of a different kind of danger.
In the 80s and 90s the logo for the Kool-Aid drink-mix could be found everywhere. That was the iconic art featuring the Kool-Aid man bursting through a wall of bricks. What more does a kid need to know?
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