Free Team Logo Maker

Is a Team Logo Right for You?

Team logos may be most commonly associated with professional sports teams, but that’s not the only type of organization that can use them. In fact, the perfect team logo can be used by companies that provide sports equipment, that work in a related field or even any company in any industry that connects people together.

If teamwork is a central part of what you do, or what you want to exude to others, then an eye catching logo could be right for you. You can get creative with the design using our team logo maker to ensure that people know what you do and how it’s associated with this imagery.

For companies, teams and organizations in the sports industry, the connection to a team logo is a little more straightforward. That doesn’t mean your design has to be simple, though.

Popular Team Logo Icons

Team logos used a wide variety of icons, depending on the brand that’s using them. Sports teams, for instance, might use icons that are associated with their city or the sport they’re playing, as the team logo instantly tells a story to people who see it.

Corporations might use icons that speak to teamwork, collaboration and camaraderie through a perfect team logo. This could be a silhouette of hands shaking, a heart symbol, or a group of people sitting around a table at a meeting with a transparent background. 

The icon that you choose for your brand’s team logo design should incorporate personal elements as well as recognizable elements so that your target audience can easily relate to it and understand what it means. Using our team logo maker, you can find which layout works for your brand.

Top Colors for Team Logos

Again, what colors you choose for your team logo really depends on what you are using it for. Sports teams will almost always incorporate their team colors into the team logo design. That’s because their team logos are found on the uniforms the players wear during games, the gear that fans purchase, on their website and on print layouts for other marketing materials.

Corporations will often do the same thing, opting for consistency and cohesion among their team logo and other marketing materials that they use with various illustrations, hoping that their business can attract customers and stand out from their competitors. 

If you’re starting fresh and don’t have established colors, you should consider the emotions you are wishing to evoke through the design. Think about the colors that often reflect things such as passion, spirit and collaboration. Remember, though, to keep it to three or fewer colors so your team logo simply communicates your message instantly.

Trusted Font Choices for Team Logos

Typography is an extremely important aspect of team logos. The lettering for your tagline, business name and other elements should fit in not only with the colors and icons of the logo but also the emotions you’re hoping to evoke.

You should choose a font that emotes unity, competitiveness and/or energy. In this way, you can get a little more creativity with the lettering of team logos than you might on another type of logo.

That being said, it’s extremely important that you ensure you can easily read the lettering no matter how big or small the words are on the logo. If it’s hard to distinguish the text from the colors and icons, then it’s best to choose a different logo.

Team Logo Ideas That Work

Looking for some inspiration for team logos? Take a look at some of the leading organizations that use them. In sports, iconic logos include the New York Yankees, Dallas Cowboys, Boston Celtics and Los Angeles Lakers. Businesses include Nike and Adidas.

All of these logos are simple and to the point, and convey the message that the brand is hoping to instantly.