Free School Logo Maker

Is a School Logo Right for You?

School logos are some of the most classic types of branding designs. They are used by all different types of educational entities — from public colleges and private schools and universities, to high schools, elementary schools and more. They are used to brand the school or institution and to show people’s school pride.

At the same time, school logos are great for student clubs, athletic teams or even companies that are in the education industry. You can personalize your school logo to represent whatever your specialty is to communicate your message and brand yourself to the community. 

Popular School Logo Icons

You can choose a lot of different icons to serve as the centerpiece of your school logo. This could be a building on your campus, your school’s crest or main label, the mascot of your sports teams or other generic education icons. 

School logos provide the opportunity for you to take a literal direction or a more abstract one, depending on what meaning you wish to convey to people who see it. Whatever you choose as the main icon for your school logo, it’s best to design it in a very clean and sharp way. This makes them simpler and easier to understand.

Top Colors for School Logos

Colors go a long way in either making your school logo very successful or seeing it fall flat on its face. That’s why it’s important to choose carefully when you’re selecting colors. Many schools already have colors in place, so the most obvious thing to do is to follow through with that and use those colors for your school logo.

However, if your school doesn’t have colors established — or if you’re not a school — then you could choose colors that evoke different emotions. For instance, green tends to evoke emotions of peace, calm and nature. Red is more about excitement and energy.

Experiment with different colors, but make sure not to use more than three so the school logo doesn’t get too crowded.

Trusted Font Choices for School Logos

Typeface is equally as important as the other elements of your school logo. Many educational institutions like to go in the classic direction here, using Times New Roman and other fonts like it. This evokes feelings of being old, classical and traditional.

This isn’t the only direction you could take, though. If your school touts its creativity and outside-the-box thinking or approach, you could go with a more cursive or handwritten font type, as that would speak to those feelings.

Whatever font you choose, it’s essential that people can read all the text on your school logo, regardless of how small it is.

School Logo Ideas That Work

If you’re designing a school logo, you luckily will have a lot of models that you can turn to for some inspiration. Some of the best school logos include Harvard University, Princeton University, University of Cambridge, Stanford University and Yale University.

By seeing how these schools design their logos, you can get some ideas on a direction for yours. Keep it simple and straightforward, with clean and sharp design and you’ll create an amazingly powerful school logo for your entity.