Free Car Logo Maker

Is a Car Logo Right For You?

If you are in the automotive business you need a professionally-made car logo. A good logo can represent your car brand on everything from product packaging to t-shirts.

Auto repair garages, car part companies, racing teams, fans of races, auto makers, and more can all benefit from a professional car logo from GraphicSprings.

Popular Car Logo Icons

When you are designing your car logo your first thought may be to include a car icon. While that can be used to good effect, there are also several other icons you could use that would help tell your business story and allow consumers to make a connection with your car brand. Those include:

• A steering wheel
• Tires
• Car parts (i.e. gears, belts, hoses)
• An engine silhouette

If you decide that the icon of a car best represents your card brand, you should consider all of the ways that it can be used:

• Side-profile
• Head-on view
• Looking out the windshield from the car interior

Top Colors For a Car Logo Design

When considering the colors to use for your car logo you will first want to look at what is available and approved as part of your car brand guidelines. Make sure you consult with your design team as well who have studied and read all about color theory and how that can be used to subtly support the message of your car brand.

For example, if your car is a hybrid or uses alternative fuels, you might consider adding green into your logo. If your company is all about speed, red might be a strong color choice for your car logo.

To save yourself any rework, when you have colors chosen talk to your branding department to ensure you have permission to use them.

Trusted Font Choices for Car Logos

The type of font that you choose to add to your car logo is one of the more important features to consider. Choosing a good font that has style and is easy to read can help make your logo memorable.

The names of some of the more popular fonts used by companies in the automotive services industry for their car logo are:

• Aerospace
• Avega
• Fast-Track
• Raceline
• Stockcar

Car Logo Ideas that Work

When thinking about the design for your car logo it can be a good idea to look around and see what other car brands are doing. Reviewing those logos gives you, and your design team, permission to be inspired. When you take time to look at existing logos ask yourself:

• How they display the names of their car brand
• What types of visual access points there are
• How do other car brands incorporate colors
• What makes their logos easy (or difficult) to read

Some of the logos you might want to look at include popular, and lesser-known, names like:

• Honda. They have an interestingly designed logo. Instead of their name the logo features a large “H” but framed so that it looks like the grill of one of their cars.
• The logo for Wayne’s Auto Repair does something different, it uses photorealistic images. The name of the company tells you what they do but the car logo shows you – it features a red sports car under a pair of checkered flags. There is a promise in that logo that says after a visit to Wayne your car will be able to access its’ peak performance power.
• The Car Parts Warehouse has a simple, yet effective, car logo. The focus is on their initials which sit inside an oval shape that’s reminiscent of both a belt and a race track. In either interpretation of this car logo, the consumer gets a performance story.