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Font Logo Design Tips
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Is a Font Logo Right for You?
Font logo designs can be extremely powerful for any organization that wants to build name recognition for their company, organization or entity. The name is often the centerpiece of this type of logo, but it doesn’t have to be boring and drab. You can get very creative with a font logo to design something that is extremely powerful, elegant and sophisticated all in one, using script fonts, cursive logo fonts and sans serif typefaces.
There’s almost no limit or restrictions when it comes to the type of entity that can use a versatile font logo to their advantage. So, don’t overlook this type of logo when you’re thinking about the design of yours.
Popular Font Logo Icons
In most cases, perfect font logos will use the name of the entity as the focal point of the logo. Since these names can sometimes be long, this means there might not be a lot of other elements in the logo itself.
As a result, it’s very important that you design the icon in a simple yet bold way. After all, if it’s the single most important element in your logo, it really does need to shine.
You and your design team can impart some real creativity here, following an abstract form or something more straightforward. Just make sure that whatever design you choose, it reflects your overall brand identity and what you do well.
Top Colors for Font Logos
Colors in font logos are often very personal to the entity creating them. Since these logos cover a much wider reach than other categories, there isn’t really a “right or wrong” set of colors you can use.
Most entities that choose this type of professional logo will use the colors that they already use in other marketing materials. It’s OK if you don’t have these established, though. You can always choose colors based on the emotions that are most commonly associated with them.
For instance, blue is often associated with calmness, while red is more intense. By playing into the meaning behind colors, you will often be communicating a message to others in almost a subliminal way — which can be very effective.
Trusted Font Choices for Font Logos
It’s equally as important to choose your typeface carefully for your font logo. Just like colors, fonts evoke different emotions and can tell different stories. Which one would suit your organization best? Consider that when making your font selection among different font families.
With so many fonts available, it can be tough. You can choose among sans serif typefaces or script fonts, for example. Play around with the best fonts and even different ones to combine logo fonts with the best font pairs.
Remember that the most important thing when it comes to font choice is that it’s easy to read your text. No matter how big or small the text is on your font logo, it needs to be easy to read, so it doesn’t lose any impact. That’s one reason why sans serif logo fonts and script fonts are among the best display fonts.
Font Logo Ideas That Work
There are many very successful companies in the world that use the best logo fonts, including FedEx, Coca-Cola, Google, Nike, Amazon and Calvin Klein. Take inspiration from what they do when you’re designing your own professional logo.
Notice that most of these companies go for simple and clean font logos that don’t confuse people. Follow the tips above, and you’ll be creating your impactful font logo in no time.
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