Free Water Logo Maker

Is a Water Logo Right for You?

Water logos are extremely popular because they are so versatile. They can be used by companies that sell purified water, companies that specialize in watersports or luxury boat companies. 

They can also be used by companies that aren’t directly in the water business but want to evoke some of the emotions and meanings that water represents. This includes peace and quiet, nature, flowing and the life cycle.

Because of the versatility of water itself, water logos are very popular. Even restaurants, cafes and environmental organizations can use water in their logo in a powerful and perfect way.

Popular Water Logo Icons

Water should obviously be a main icon in your water logo, but you’ll have many different ways in which you could represent that. It’s very popular to have water represented in its natural environments in business logos. This could be anything from waves in the ocean to a lake, stream or mountain river. 

Some companies use bottled water, raindrops or other forms of it to represent whatever it is that aligns with their brand identity. That’s an important aspect you should keep in mind when you’re designing your water logo. The water should take on whatever form works best for you in the perfect way.

Top Colors for Water Logos

Blues are perfect for water logos because they fit so well. Not only is blue water attractive and familiar to people, but it also evokes peaceful and calming emotions — two things that many companies want to be associated with. 

You can give your logo a more refreshing appearance, though, by incorporating silver and green. Other colors would complement this quite well, too, depending on what your organization does specifically.

In most cases, it’s best to limit your color choices to no more than three colors in your water logo to make a perfect design.

Trusted Font Choices for Water Logos

The most important aspect of fonts for water logos is that the text is easy to read. This should be the case no matter where text is placed on your custom logo, and also no matter how big or small it is.

There are so many different available fonts that you can get quite creative and abstract. However, many of those fonts are difficult to read, especially if they’re smaller. So, while taking a chance is a good thing sometimes, you want to make sure your message isn’t lost just because you choose a different font.

Overall, your typeface should complement the colors, icons and design of your water logo in a perfect way.

Water Logo Ideas That Work

A good place to start when designing a water logo is to look at successful companies that use them. Examples include Glaceau Smartwater, The Water Project, Evian, American Water Works Association and United By Blue.

All of these companies use water in unique ways to communicate their message and stand out from competitors. Use these as inspiration, and notice how most are very simple in design and approach so that the water logo is easy to read and pleasant to look at.