Blue Logos: Unraveling the Calm and Trust in Branding

 

There is not an official count, but it certainly seems like blue is the most popular color to include in a logo. Some of the largest brands in the world, and many companies just starting out, have utilized blue as the only color in their logo. And it’s no surprise as the various shades of blue hold distinct connotations.

In this post we’ll get blue. We’ll look at some examples of companies with blue logos, consider when they’ve chosen that color, and how you can use blue to make an emotional statement with your customers.

True Blue: The Symbolism and Meaning

Blue is a popular color with logo designers in part because of the meanings that it holds. Different shades of blue can create::

• Tranquility
• Stability
• Calmness
• Reliability
• Trust
• Loyalty
• Professionalism

Ensure that the blue you use matches to the fillings projected by the logo. 

Blue Gets Emotional

Blue can create strong emotional connections including:

1. A Feeling of Trust

Look at the logos for Visa, American Express, and PayPal. All deal with financial transactions but instead of choosing the color of money for their logo they have various shades of blue. That’s because blue evokes a strong feeling of trust. That’s one of the reasons healthcare organizations use blue.

White and gray are great colors to add to the logo. They provide some contrast while maintaining a clean and professional look.

2. A Feeling of Peace

There is a feeling of calm and a sense of peace brought on by some shades of blue. That’s why you will see many:

• Spas
• Wellness centers
• Beach-front locations

Some designers will also incorporate organic shapes and icons from nature which can help provide the logo with a natural feel as well. It will also be important to use the right font. Something with softer, rounded edges or more flowing can be a great compliment to the message the logo portrays.

A Versatile Color: Blue in Two Different Industries

1. Tech

From hardware providers like IBM to social channels like Facebook and sites like Vimeo, blue logos are everywhere in the tech world. The industry has taken over the color as a representation of reliability and connectivity. 

Companies like: 

• Facebook
• Twitter
• LinkedIn 

have embraced blue to convey a sense of reliability and connectivity.

One note of caution – Because of the global reach of technology, before adding it to your logo make sure that there are no cultural sensitivities to the color in your primary markets.

2. Finance

There is a sense of stability with blue which is why it is a popular logo color in the financial industry. Chase and Visa are just two of the many financial services companies who rely on incorporating blue into their logos.

If you don’t want to have solid blocks of blue, utilize gradients and other effects to add a bit of visual interest. These effects can help give your logo depth. It will also be important to pick a font that is not-too flashy. After all, you don’t want your bank to look too playful.

4 Famous Blue Logos

To see what’s possible to achieve with a blue logo let’s look at some of the companies, across industries, whose logos have achieved icon status. 

1. Facebook

Even the rare few who do not have a Facebook account are likely to recognize its’ blue logo. That’s because of the hold that Facebook has on our culture. The logo represents the company but it also represents connection.

2. IBM

IBM’s logo is so famous that in many circles the company is just known as “big blue.” 

3. Samsung

The blue logo of Samsung features an offset oval which seems to be pointing to the future. It’s a perfect metaphor for this technology company.

4. Ford

Is the Ford logo THE iconic American car logo? After all you see it on hats and shirts often being worn while the person is driving a non-Ford vehicle. The reason? It’s become a symbol more of a way of life than a type of transportation.

Create a Blue Logo with Ease

With this bit of background you might be ready to jump in and design your own professional blue logo. And we can help. Our AI-powered logo designer makes creating custom logos easy.

Step 1: Select a Template

We have a large collection of templates available for you to select from. Customize any one of them to fit your brand guidelines.

Step 2: Design 

With your template as the base of your design you can add and adjust

• Colors
• Fonts
• Shapes
• Icons

Until the logo perfectly embodies your brand and tells your story in a completely original way.

Remember this is a process, so try different combinations of things. Experiment with shades of blue. And when you have something you like, test it out to make sure you still like the look of it still when it is on a poster, digital ad, branded hat, web page, and in other locations.

Step 3: Download the Final Logo

Select the file types you need and then download the finished versions.

Make an Impact With a Blue Logo

As we have seen, blue is a popular logo color across industries. That’s because it creates a sense of calm, trust, and reliability. Blue logos have a near immediate sense of professionalism about. If those are traits you see in your company, the good news is that it has never been easier to create a blue logo. As your creative partner, we can help you through the logo design process as you develop a blue logo that will help you to stand out and create a connection with your customers.