Brown Logos: Embracing Earthy Elegance in Branding

Brown may not be the most popular colour. It may also not be the prettiest colour. But it’s certainly a color that deserves a chance to be in the limelight. 

The colour brown can be warm, charming and earthly. So it’s a great natural shade for any brands that want to evoke some of those warmer feelings through their logos and branding materials. 

In the following article, we’re exploring the world of brown logos. Our goal is to teach you how to effectively use brown logos to create a warm and long lasting brand identity.

The Earthy Symbolism Of A Brown Logo 

Earth… Wood… Nature… These are just a few of the things associated with the colour brown.

But it can also be used to symbolize a whole range of emotions like reliability, warmth, comfort or even eco friendliness. So if you’re thinking about creating a brown logo you’re making a good choice. 

But you can even step things up a notch and create a more comprehensive brown logo design by incorporating other earthly elements like leaves, trees, rocks, mountains or water.

Or as we’ll discuss below you can even pair your logo with other warm tones for a more harmonious composition. 

The Psychology Of A Brown Logo 

Did you know that colours can be used to evoke feelings? From stimulating reds and calming blues every colour can convey a unique range of emotions to your audience. 

Below we explore some of the most common feelings and traits associated with brown. When you choose the right icons, fonts and layout for your design a brown logo really can be a great choice for your business. Here’s why: 

Brown Is A Warm And Comforting Colour

Brown is a great colour choice for any type of business that wants to feel welcoming to its customers. It’s not necessarily a fun colour. But it’s warm and comforting which is a great way to make your customers feel when interacting with your business. 

Brown Is A Trustworthy And Reliable Colour 

Brown can also be seen as a colour that evokes a sense of trust and reliability. So it’s a popular choice for financial services firms, agricultural companies, contractors and other businesses in the construction industry. Safes, shields, anchors, shovels and tractors are just a few symbols that look great on a brown logo. 

Best Colour Pairings For A Harmonious Brown Logo 

Brown is a great colour. But a brown logo can look even better when it includes a few other carefully selected colours to make sure the design pops. Here are just a few great options you might want to include in your brown logo. 

• Green – Green and brown are both earthy natural colours. So they’re great for eco friendly brands that want to evoke a sense of nature or balance in their logo. 
• Orange – Orange and brown may not be the most conventional colour combo. But they can evoke a sense of energized comfort that creates a warm and eye catching logo. 
• Cream – This is somewhat of a simpler brown colour palette but it’s never a bad idea to choose similar colours like these for your logo design.     

No matter which colours you choose for your design it’s important to test out and try different variations. As you can see different colour combinations can evoke different feelings. So it’s important to find the right combination to represent your brand.

5 Stunning Examples Of Brown Logos

When you take into account that brown is such a versatile colour it’s not surprising to learn that so many big name businesses use this colour in their logos. Let’s take a look at 5 examples of brown logos in the real world. 

#1 – Timberland 

Timberland uses a tree logo for its branding which is often done with a brown hue. This colour and icon combination are great for symbolizing the brand’s commitment to the environment, sustainability and nature. It pairs well with the brand’s rugged outdoor persona. 

#2 – Hershey’s 

This company’s brown logo is perfect for matching the sweet indulgent colour of the world renown chocolate they create. Hershey’s brown logo also evokes feelings of comfort and nostalgia which are great emotions to associate with a chocolate maker. 

#3 – UPS

United Parcel Service’s brown shield is the ideal symbol for evoking a sense of trust and reliability. The combination of the shield icon and the brown colour is also a great choice for symbolizing the company’s ability to deliver packages safely and effectively. 

#4 – Louis Vuitton 

This brand is a world class luxury company. So there’s really no better colour option than a brown logo that represents a sense of luxury and sophistication. It’s also a great choice that’s in line with the company’s decades’ old heritage.

#5 – M & M’s

Similar to Hershey’s brown is an ideal logo colour option for the M & M’s logo. As a chocolate and candy company it’s no surprise that a brown logo pairs so well with the products they sell. 

Designing World Class Brown Logos With GraphicSprings

We offer brands a way to learn how to create the best logos. But we also have a user friendly logo designer tool that makes it incredibly easy for you to explore different logo options, play around with different icons, colours and fonts. And here’s exactly how to do just that! 

Step 1 – Choose a logo style 

Explore our logo galleries and then choose a design style you feel fits your brand’s personality and core values. Modern… Vintage… Minimalist… The options are literally endless.

Step 2 – Choose a colour palette 

Brown is a great option. But you can choose literally any colour or combination of colour for your logo design. Play around with different palettes to see how your logo looks under different lenses. 

Step 3 – Include additional design elements

You can also enhance your logo with additional icons, images, symbols, fonts or slogans. This is a great way to take a generic looking logo and make it 100% unique to your business. 

Step 4 – Finalize and download your new logo 

Once you’ve finalized your design click the download button and your logo is yours! Download your high resolution image file and share your logo with the world. 

Designing The Best Logo For Your Brand

We hope that you’ve gained an appreciation for the unique world of brown logos. 

Brown may not be the most common logo colour. But it’s definitely a versatile colour option that offers a rich world of symbolism and meaning for you to place behind your branding. 

We encourage you to embrace brown logo creation and try GraphicSprings’ logo maker today to find out just how fun and easy logo design can be.