Circle Logos: Embracing the Power of Perfection

Logos come in a massive variety of shapes and sizes from small complex designs to larger and simpler shapes like triangles, squares or in this case… Circles! 

And with the many years of experience we have in the field of logo design, we’re proud to say that we’ve learned a thing or two about circle logos. And that’s exactly what we’re here to share with you. 

In the following blog post, we’re breaking down circle logos one degree at a time until we have covered all 360 degrees of this spectacular logo shape. 

Ready? Let’s get into it!

What Does A Circle Logo Symbolize?

Circle logos are a great choice for many businesses. But they are particularly apt for brands that want to show feelings of harmony, strength or resilience through their branding. These designs can represent eternal values like infinity. But they can also represent unity or strength, together or anything else that all falls under one roof. 

Pro Tip 

Aim for a more symmetrical design when choosing a circle logo which can create a sense of balance. Plus since a circle is an endless shape it’s a great option if you’re looking for a way to convey your brand’s commitment to timeless values like strength or unity.

Why Are Circle Logos A Great Choice? 

The circle is a symmetrical shape. So it is naturally versatile and well balanced. It’s also only natural for people to prefer circular logos over other less symmetrical design choices. 

That said there’s also the fact that circles don’t have any hard or “pointy” edges. 

So they appear somewhat more friendly and approachable than other shapes. And on top of all that there’s the fact that circle logos can be infused with a great deal of meaning like what we’ve discussed above. 

Circle logos are naturally appealing shapes that are easy for people to remember and recognize. Plus they present designers with a great deal of versatility when it comes to how to design their logos. 

Pro Tip

Circle logos are one thing. But there are a ton of different ways you can design visually appealing and unique circular logos. For instance you might look at different ways to use the shape’s negative space to add hidden messages or subliminal design elements within a circle logo. You can also play around with different line thickness to make a circle logo either more bold or dainty depending on the overall look you’re after.

3 Iconic Circle Logos From The Real World 

OK so now we’ve covered pretty much all there is to know about circle logos. So let us dive into a few iconic circle logos from 3 of the world’s most famous brands.

Mastercard

Mastercard really has a unique and memorable logo that uses two circles overlapping in the center of the design. Their red and yellow colour palette is great because these are warm and friendly colours that can easily catch anyone’s attention. It is also just a great symbol that represents the way Mastercard connects people and businesses all around the world. 

Pro Tip 

This is a great example of how a circle logo doesn’t have to include just one circle. You can play around with using multiple circles in your design to include additional meaning if desired. It’s also a good example of how logo colour choices can help your design captivate viewers and leave a lasting impression. 

BMW

BMW is another world renowned brand that uses a circle logo. According to our research the brand’s circle logo and interior shape is inspired by a rotating propeller blade which is an ode to the brand’s history as an aviation company. And then the blue and white colours are taken from the Bavarian flag. So overall it’s a simple design but it is infused with a bunch of meaning that stretches all the way back to the day the company first opened its doors in its country of origin. 

Pro Tip 

Brands should always look for ways to infuse meaning and symbolism into their logo designs. You should always look at your business and its history when choosing colours, shape, symbols and other design elements to include in your logo. 

Starbucks

The Starbucks logo is one that almost anyone in the world will recognize from a mile away. The classic siren logo is encased in a green circle which is said to represent the brand’s commitment to unending quality. Overall the shape and design elements create a harmonious logo that is warm and inviting which is perfect for helping draw customers in through the door. The green colour choice is also perfect for symbolising the fresh and natural products the brand offers.

Crafting A+ Circle Logos With Graphic Springs 

Before we leave you let’s review a few key tips for designing great circular logos. 

• Minimalism always wins – Simple or minimalistic logos are usually the better choice. These types of design create cleaner designs that are more visually appealing to most audiences. 
• Colours mean something – Logo colour decisions shouldn’t be based on colours you like. They should be rooted in colour theory and the psychology of how people see and perceive colours. 
• Symbolism is important – Your logo in its entirety must represent your company. But it also needs to represent your products or services. And the image you want to convey to your customers. 

At GraphicSprings we’re committed to helping brands just like yours design the best logos out there. 

That’s why we continue to bring you new content about logo design and how some of the world’s most well known companies design logos that connect their businesses to their customers. 

We encourage you to browse our logo idea pages or head over to our Logo Maker and get started with your own designs today.