Designing a Great Logo for Your PowerPoint Presentation: Actionable Tips

If you’ve ever done a PowerPoint presentation for school or for work, you know how hard it is to keep your audience from dozing off. It’s not their fault. Most PowerPoint presentations just don’t have the kind of design that grabs attention and keeps it. 

That’s the bad news… 

The good news is that if you don’t want your next presentation to be a total snooze fest, there are a few things you can do to shake things up. 

Creating a visually pleasing presentation is the first step. 

And then by incorporating your logo and branding properly you can make sure that people stay focused and remember your branding even after the presentation ends. 

Below we’re sharing 9 ways to create a great logo for your next PowerPoint presentation.

#1 – Know Your Brand

Whether you sell clothes or physical products or software, you need to know your brand inside out before you start designing a logo.

Your logo is the face of your business. It needs to embody your business and its core values. 

So knowing your brand values and identity is the foundation of any branding or marketing practice, including logo design. 

#2 – Research Your Industry

You also need to know what’s going on outside of your business. This means researching your industry, competitors and design trends. 

Look online or at other companies whose logos you like. Don’t copy, but pull ideas from them to inspire your own.

One good trick is to create a mood board. Use this to collect all the symbols, icons, colours and font ideas you like into one document.

#3 – Sketch Your First Draft

Once you have some ideas together, it’s time to sketch your first draft. This doesn’t have to be good at all. In fact it’s meant to be rough and should reflect the essence of what you want to see in your finished logo.

Start by sketching the basic shapes, icons or fonts you want in your design. But don’t take this step too seriously. 

And don’t be afraid to explore different design ideas, sketch different variations and play around with the different ideas you pulled from step 2.

#4 – Choose Your Colours

You also need to choose colours that properly reflect your business and its core identity. 

Fun loving brands might choose brighter and more vibrant colours like red, yellow or orange. Whereas serious businesses might want to choose a blue or green colour palette that can feel more relaxing, refreshing and credible. 

It’s also good to know that too many colours can make your logo bulky and cluttered. Just one or two colours allow for a more harmonious design.

#5 – Fonts And Typography

The text you include in your font can also affect how people feel about it. So choose a typography that reflects your brand’s identity.

Just remember no two fonts are the same. 

Basic fonts might seem boring but they’re generally easier to read and more versatile. Cursive fonts can feel fancy, perfect for high-end or luxury brands, but are harder to read especially on outdoor signs or billboards.

#6 – Ensure A Balanced Composition

Next it’s good to make sure that your choice of icon, colours, and fonts work well together. You don’t want your logo to be too busy, cluttered or distracted. 

At this time it’s good to try and remove as many unnecessary elements as possible. 

Having too many elements in your layout can make the design less versatile. It’ll also make the logo look cluttered and messy which is one of the last things you want.

#7 – Choose A Scalable Design

Great logos are also versatile and scalable, meaning they need to fit on your PowerPoint slides, but on websites, social media profiles or even blown up and placed on billboards.

Keep it simple. If you have too many design elements your logo will be cluttered when shrunk down.

Your final design should also work in black and white, on colored backgrounds or in greyscale.

#8 – Test Your Logo

Now take your design for a spin. 

Pop your design onto your presentation and try it on for size. Be sure to examine how it looks in different sizes, colored vs. greyscale, and how it fits with the other elements of your presentation. 

You can also ask others for some feedback. Then refine the design, cutting out what people didn’t like and focusing on what they did like.

#9 – Implement Your New Brand Asset

Now it’s time to implement your final logo into your PowerPoint project and use it consistently.

You’ll want to make sure your new logo is on your introduction slide but it can also be placed as watermarks on images or in the footer of each page.

Making sure your logo is visible ensures people will see it and remember it even after the presentation is over.

A Winning Logo For Your PowerPoint Presentation

Creating a logo for your presentation might seem simple. But there are few core concepts that you’ll need to keep in mind to ensure you land on a solid design. 

The steps we’ve outlined today are a great starting point for PowerPoint logo design. Stick to them and you’ll be well on your way to designing a great logo.