FedEx Logo: Unveiling the Hidden Arrow

When you combine marketing, advertising and graphic design you get the captivating world of logo design. Logos are truly an interesting marketing concept where every icon choice, color choice and font choice tell a story. 

And there’s almost no better example of a unique and effective logo than that of FedEx, one of the world’s biggest shipping and freight businesses. 

Below, we’re taking an in-depth look at the FedEx logo and dissecting it to explore why it’s truly such a great logo.

The History Of The FedEx Logo 

Like many businesses, FedEx has changed over the years. So it’s not surprising to learn that their logo has changed as well, as can be seen in the image below. 

The company was originally founded in 1971 with the name Federal Express. Although they offer much of the same services as today, their original goal was to be a multinational delivery service operating on the premise of speed, efficiency and reliability. 

FedEx’s logo may be simple. But it leaves a lasting impression on anyone who sees. That’s partly because it leverages a bright purple/blue and orange color palette. This exudes the energy and dynamism of the company. The design also has a clean and sleek font. Which we believe is the perfect choice for a company that embodies professionalism and simplicity. 

The FedEx Logo’s Hidden Arrow 

One of the most interesting features of the FedEx logo is its hidden feature. It’s tricky to see at first. But once you see it it’s hard to ignore. There’s an arrow hidden between the E and the X which is an extremely creative use of negative space in the logo. 

This serves a double whammy and helps to illustrate the core service provided by the company… Getting from here to there. 

Whether we’re talking about this hidden gem, the vibrant color palette or the simple and effective typography choice, it’s clear that FedEx’s logo is one of the best out there. It’s the perfect icon for symbolising the brand’s core values and a great example of how you too can come up with incredibly interesting logo designs to captivate and demand your audience’s attention.

The Symbolism Behind The FedEx Logo 

We’ve now taken a broad overview of the FedEx logo. So it’s time to drill down and take a closer look at the symbolism behind this powerhouse delivery company. 

Subliminal Messaging

The hidden arrow is just a great example of how brands can use negative space instead of wasting it. After all, although people may not always notice the hidden arrow it still leaves a strong and lasting impression on the people who see it by leveraging a memorable and thought-provoking design concept.

Core Values

An arrow is also just a great symbol for a brand that moves things. Some of FedEx’s core values of efficiency, reliability and precision shipping. So is there really a better symbol than an arrow for a brand that offers these types of services? 

Enhancing Brand Reputation

Another interesting facet of the FedEx logo is that in some ways the brand is using it to enhance its reputation and brand perception. This is because the arrow represents speed and precision. And that symbolism is ideal for a shipping company that wants to be known as a leader in the industry. 

Pro tip: if there’s one thing to take away from all this is that you too should look for ways to make use of the negative space to represent your business. Get extra creative and take things up a notch by including hidden design elements in your logo. 

Designing Next Level Logos With GraphicSprings

Now that we’ve taken a deep dive into the FedEx logo, it’s time for you to kickstart your own logo design journey with GraphicSprings. 

Whether you’re starting a small business for the first time or you run an established brand, we’re here to help you create next level logos that can get you the brand recognition you know you deserve. 

Leverage AI Creativity With Logo Maker

We have an incredibly fun and easy-to-use logo maker that allows you to create visually stunning logo designs in seconds. Simply type in a description of the logo you want. Choose a color palette, typography and image style and within seconds you’ll get a 100% custom design created just for you. 

Check out our logo maker page and try it today! 

Explore Millions of Unique Logo Ideas

We also have a ton of different idea pages that you can look through to help you find the inspiration you need for your brand logo. Explore a whole universe of stunning designs, unique color palettes and customizable fonts with GraphicSprings. 

Need help with your logo design? You can also pair up with our team of skilled designers who will help you design the perfect logo for your business! 

Unlocking The Potential Of Your Brand’s Logo 

FedEx is a leader in its industry. So it’s not surprising to learn that their logo is also a leader when it comes to stunning graphic design. The FedEx logo may be simple but it holds the keys to the brand’s values, vision, purpose, and services. 

We encourage you to examine their logo closely and look at the logos of other world renowned brands to find ideas and inspiration to help you design a logo that perfectly defines your business.