Hair Logos: Making a Striking Statement in the Beauty Industry

The beauty industry is one of those rare market segments that touches everyone. There isn’t anyone you know who doesn’t use some form of a beauty product. Hair care alone holds a huge market share. That’s why having a professional hair logo is so important.

In this post we’ll look at what that really means including:

• How can your company create a hair logo that highlights your business?
• What are the elements of a dynamic, professional hair logo? 
• What can a good hair logo do for your company?
• What companies have hair logos to turn to for inspiration?

What Can Hair Logos Do?

Logos of course stand as a representation of your company. But they are more than just symbols. A logo should be a messenger for your brand. By looking at it, someone should get a sense of your:

• Values
• Style
• Expertise

Three of the biggest things a logo should do are:

1. Help Build Your Brand Identity

For many people, your logo will be their first personal interaction with your brand. They may have heard about it online or from a friend but when they are searching it out themselves, your logo will be front and center. Will it help the brand to be recognizable and attractive?

2. Help You Stand Out From the Competition

As we said earlier, the beauty market is huge. A professional logo can give you a strong competitive advantage.

3. Show Your Brand Personality

Is your brand sophisticated and stylish? Fun and free? Edgy and dark? No matter how you view yourselves, your logo should reflect that. All of the elements you use in your logo should come together to offer a glimpse into your brand’s personality.

3 Key Design Elements for Hair Logos

So what makes a successful hair logo? There are three design categories that every logo designer sees as key components of a good design.

1. Icons and Symbols

It might seem obvious but you would be surprised. Good hair logos utilize key icons and symbols of haircare. This includes things like:

• Combs
• Hairdryers
• Scissors
• Curling irons
• Product silhouettes
• Hair styles (of course)

By doing so, they make it very clear what industry they are representing.

2. Fonts

Having the right font can do a lot in terms of the heavy-lifting of the messaging your logo will deliver. An airy, elegant font tells a very different story than one that looks like graffiti.

3. Color

Colors can:

• Evoke emotion
• Generate excitement
• Set a tone

Choose a color for your hair logo that can, even subtly, tell the story of your brand. For example, natural and neutral colors give off a very different feeling vs. primary colors or neons.

Get Inspired by These 2 Famous Hair Logos

1. Toni & Guy

The logo for the iconic hair care brand Toni & Guy perfectly sets up the product. The logo features:

• Strong, bold typography 
• A modern design that’s timely, not instantly dated
• A unique style

2. L’Oréal

The simplicity of this classic logo design holds a powerful elegance. That simple design is backed up by the use of three primary colors, red, black, and white which help the logo achieve a timeless quality.

3 Tips for Designing Hair Logos

If you are creating a brand new hair logo, or redesigning an existing one, keep these three things in mind.

1. It’s About the Audience

During the logo design process it’s easy to get wrapped up in what you like, but try looking at a design from a different angle. Specifically what your audience wants to see, feel, and understand when they see your logo.

2. Simple = Timeless

Simple designs can have a powerful impact. They can also be effective year after year. You don’t want people to associate your beauty brand with dated designs and style so it’s important to keep your branding materials timeless.

3. Dare to be Different

Beauty products are about bold looks and showcasing unique styles. Your logo should be an extension of that ethos. Look at what the competition is doing with their branding and then do the opposite. Stand out and be distinctive and memorable.

Hair Logos in Different Industries

While we started this discussion by considering hair logos in the beauty industry, that is not the only place you will find them.  You’ll also see hair logos used by:

1. Salons

Hair stylists, from salons to barbershops, all use logos to represent their brand. These logos often help present a feeling of what the customer will expect through abstract graphics or more literal illustrations of the type of services they offer. 

2. Hair Care Brands

Hair care products need strong, visually distinctive logos to stand apart from the competition. These logos can use:

• Colors
• Symbols
• Aspirational icons

And other graphic elements to help a person understand what to expect when using the product.

3. Hair Extension Brands

Hair extensions are growing increasingly popular as more people look for a way to give themselves an extra elevation of style. Depending on the offerings of your company you might want to incorporate colors into your logo. The key with a logo here is to not use it to say you are improving but enhancing a person’s natural beauty.

Easily Create Your Own Hair Logo

Hair logos are not just important, they are vital to your brand’s success in the hair care industry. If you need a logo to set your business on a path to success, we can help.

We have a deep library of hair care logo templates that can be the base of your design. Customize any logo template’s:

• Images
• Colors
• Icons
• Fonts

Our talented designers can then help you craft a final version of the unique logo that can showcase the story of your company.