Kids Logos: Fun and Creative Branding for Children

Today’s business world is super competitive. You’re no longer competing with mom and pop shops in your local area. Today, you are competing with ecommerce brands, influencers and corporations that have a much bigger reach than most small businesses.

So it’s never been more important for brands to create great branding that helps them get noticed and remembered by their target audiences.

Whether you sell toys, children’s clothing or any other type of kid related products, this one is for you. Below we explore the wonderful world of kids logos and help you learn the ins and outs of branding for children’s brands.

The Power Of A Great Kids Logo

Like any logo, a kids logo is meant to help your business connect with its target audience. Which in this case is children. 

So kids logos need to be designed to resonate with that younger audience.

Building Brand Love

When you make a great kids logo, it can help build brand love early on. You can form a positive impression in the minds of your younger audience and they will be more likely to interact and buy from your brand in the future. 

That’s why great kids logos should focus on building a relationship with the audience. That will lay the foundation for long term customer relationships.

Influencing The Parents

Parents are in control. But their decisions can be influenced by their children. So create branding that resonates with kids. And you can indirectly influence parental buying decisions. You want to catch the children’s attention. But you also want to convey trust and reliability to the parents as well.

Forging Brand Awareness

When you think of great kids brands, one thing they have in common is memorable and recognizable logos. Their logos are unique and eye-catching. They create great quality kids products. And they go out of their way to give meaningful experiences to their audience.

How To Design A Winning Kids Logo

No matter what type of children’s brand you’re creating a logo for, you need to come up with designs that resonate with the audience. 

After all, the interest and preferences of your target audience should always be the number one decision making factor when building your business.

When it comes to kids’ brands you will want to use bright colours, fun shapes and even use friendly characters or mascots whenever possible.

Keep It Simple, Always

Kids don’t process information the same way as adults. So kids logos need to be simple and not complex. Complex logos are not just harder to understand for younger demographics. But they are also harder to remember. So when you create simple kids logos they will be more likely to leave a lasting impression on the audience.

Distill Your Brand Into Your Logo

Kids may not think about branding as much as adults do. But you should still incorporate your brand’s values into your design. Colours, symbols and fonts can all be used for this. Convey the essence of your brand through your logo. 

Yes, those kids may not recognize the depth or meaning behind your logo today. But when they grow up, they may recognize the logo and finally see that there was a deeper meaning to it after all.

Educational Design Elements

If you operate an educational or development kids brand it can be beneficial to incorporate educational design elements in your logo. This might include pencils, rulers, math equations, puzzle pieces or books.

Try to incorporate these types of designs in a fun and playful way. You don’t want to make your design too harsh or educational. That could scare kids away. Instead try to make learning and education fun.

Kids Themed Logos

Animals, toys, superheroes, space, fairy tales… Any type of theme can be used to create a great kids logo. When your logo sparks a child’s imagination it can create a strong emotional response. And that can leave a lasting impression on them.

Thematic logos can immerse your younger audience into a fun and playful world of imagination. 

And that makes your brand that much more memorable and recognizable to them in the future.

The World’s Most Famous Kid Logos

Now that you know some of the best tips and tricks for designing kids logos, let us take a look at some of the world’s most famous kids logos.

Disney

Disney is probably the most recognizable kids logo of all time. This classic logo features a fairy tale castle with the Disney brand name underneath. For decades, this iconic symbol has been shown at the beginning of all Disney films and is widely recognized by today’s kids and parents alike.

LEGO

LEGO is another iconic kids brand that has a fun and playful brand logo. This brand’s logo features a bold bright red background paired with a fun and funky bubble-shaped font that is perfect for a kids brand. 

Nickelodeon

The bright orange splat of the Nickelodeon logo is another hallmark of childhood. The colour itself is a great choice because it is fun and childlike. But the typeface is also unique and aligned with a kid’s channel. And on top of all that, the splatter logo shape is great because it is in line with the brand’s classic slime pranks. 

The Cartoon Network

Here’s another great kids brand with an iconic logo. The logo may be simple, featuring just the brand name in black and white. But the font and overall layout of the design is fun and playful. Black and white may seem simple. But it’s a high-contrast colour palette that’s perfect for grabbing attention.

Design Your Own Kids Logo With GraphicSprings

Before we go, let us first recap a few helpful tips for designing great kids logos.

• Know your audience – Kids are kids. But depending on the products or services you offer, you want to craft branding that is geared towards them.
• Colours, always! – Kids love bright and fun colours. So do not be afraid to experiment with bright and bolder colour palettes, vibrant splashes or other more striking design choices.
• Avoid complex – Kids logos should always be simple. Simple is nicer to look at. And simple is more memorable too!
• Feedback – Once you have a logo seek feedback from your younger audience. Ask neighborhood kids, family or friends what they think of your design. And if needed go back to the drawing board and refine your logo.
• Classic – Logos like Disney’s, LEGO’s, Nickelodeon’s or Cartoon Network are classic and timeless. And that’s why they are recognizable today even after decades.

If you sell any type of children’s products, kids logos are the way to go to make an impact on your target audience. 

Well designed kids logos can capture the minds of your younger audience and even influence the buying decisions of their parents.

So go ahead and think about what we’ve discussed here today and then head over to our Logo Maker page to get started with your own kids logo today!