Logo Placement: Making Your Mark in the Right Spot

Logos are more than just a tiny icon. They’re the face of your business and they’re how people everywhere will recognize the products or services you have to offer.

And yes. Creating a good looking logo is important. But it’s just as important to know where to place your logo. 

Logo placement shapes the visibility of your business. But it’s not just about where people see your logo. It’s also about how they see it. The right logo placement can make your business look professional and credible.

Whereas wrong logo placement… Well we’d rather you didn’t get it wrong. Which is precisely why we’ve put together the following article on logo placement. 

Below we’re exploring why logo placement matters, how to properly use your logo across various platforms and we’ll even include a few real world examples to learn from. But before we get into that let’s take a look at why logo placement can be such a big deal.

Why Logo Placement Matters

Proper logo placement looks more professional. And it also ensures a more consistent and memorable experience for your customers. But when you place your logo everywhere and anywhere people can feel like your brand is being pushy which leads to a poor customer experience. 

Here are a few other reasons why logo placement can make such a big difference for your customers.  

• Logos attract attention – When your logo is placed in the right spots it seamlessly draws the viewers attention to it making sure they notice it and recognize it in the future. 
• Building trust – Professional logo placement can also help convey trust and credibility. After all a professional business won’t plaster their logo everywhere possible. 
• Boosting recognition – Consistent logo placements can help build your brand up in your audience’s memory. Reputable brands always place their logos in the same locations.

The Best Placement Ideas For Your Brand Logo 

You can place your logo anywhere you feel your customers will see it. But here’s a quick list of the best locations for logo placement and why they matter. 

Digital marketing logo placement 

You should always place your logo on your website’s header. This is a great strategy for sites where the logo functions as a clickable link. After all, people need to click on it often. They will see it often. So it will stick in their minds. 

You’ll also want to ensure that your logo has a responsive design. So whether someone is viewing your website on a laptop or smart phone they’ll still see the logo in the same resolution. You don’t want a logo that looks great on a desktop computer. But it becomes illegible and unclear when viewed from a cellphone. 

You should also make sure your logo is placed on your website footer just in case anybody makes it to the very bottom of your site pages. 

The keyword here is consistency. So whether you’re using email marketing software or you’re working to retarget past visitors your logo should always be visible in the same locations. 

Marketing materials 

Business cards… Brochures… Flyers… Or any other type of marketing materials need to have your logo on them. Choose a prominent location. But avoid having it take up too much of the layout. You want people to see your logo. But you don’t want it to be the main focus on your branded materials. 

You should also make sure your logo is printed on any company swag, giveaway products or promotional merchandise you might use. This ensures that when somebody uses or wears those products they’ll become a walking billboard for your business. 

Clothing and uniforms

The breast pocket area is often the best placement location when placing your logo on t-shirts or uniforms. However if you’ve chosen a versatile design it should also look good if centered on the front or back of an article of clothing. 

Sleeves or side seams are also slightly more unconventional placement locations that can help get people’s attention. 

We should also mention that when printing on apparel it’s crucial to choose the right printing techniques for the products you’re creating. Embroidery, heat transfer vinyl or screen printing are three popular options that are great for printing a logo on apparel. 

Labels and packaging 

Anytime somebody opens one of your products you want your logo to be the first thing they see. 

This creates a memorable brand experience which serves to remind your customers of your business any time they see your logo. So be sure to place your logo on boxes, packaging and labels that ensure optimal visibility for customers. 

Real World Examples Of Famous Brands And Optimal Logo Placement 

Now you know where you should be placing your brand logo. But let’s take a look at a few real world examples of logo placement in action. 

Coca-Cola 

Coca cola has a vibrant red and white logo placed on every can or bottle they sell. So when you see their products you instantly recognize what it is and who the company is. 

Nike 

The Nike swoosh logo is another famous logo that gets recognized pretty much anywhere in the world. They always place their logo on the sides of their shoes which ensures the people who wear them or those who see people wearing them instantly recognize them as Nike products. 

Apple 

Apple has a minimalist logo that’s always present on their tech products. They place their logo on the back of every tech product they sell/ This ensures it’s always seen not just by the user but by the people around them too. 

Key Takeaways For Branded Logo Placement 

Let’s finish by reviewing everything we’ve learned about optimal logo placement. 

• Context is important – You should always adapt logo placement to your brand, products and audience to ensure a better user experience. 
• Consistence always wins – Do your best to place your logo in the same spots to reinforce and continually build stronger brand recognition. 
• Look for feedback – Ask friends and family, coworkers or customers for feedback on what they think of your logo and where you place it. 
• Colour matters – Don’t be shy to experiment with different colours, contrast, greyscale, black and white designs, etc. 
• Balance – A good logo needs to be well balanced and not cluttered. Avoid using too many design elements or colours in your design. 
• Scalability – You also need a logo that looks just as good as a social media profile icon as it does blown up on the back of someone’s uniform or even up on a billboard. 

Exploring The World of Logo Design With Graphic Springs By Your Side 

Designing a fun or cool looking logo is great. But knowing where to place your logo can be just as important as design. 

Here at GraphicSprings we understand the importance of good logo design and proper logo placement which is why we offer the following design services: 

• Logo design – Work with our team to design a logo that’s the perfect fit for your business. 
• Logo ideas and inspiration – You can also browse our massive online gallery of logo ideas for inspiration.
• Logo maker – We also have an easy to use logo creator that allows you to design custom logos for your business in just seconds. 

Logo placement isn’t just about slapping your logo on your website or business cards and calling it a day. It’s about placing your brand emblem in strategic locations where you customers will always see it. 

In the end the right placement strategies will help your brand stand out in crowded markets. So you can build stronger and longer lasting connections with your customers.