Mattress Logos: Making Zzz’s Look Cool and Contemporary

Have sleepless nights driven you to the mattress store? You’ll find a near endless supply there of mattresses but how do you choose the right one? After you find one or two that you like you’ll do what we do for every project, start to consider brands. And that means starting with the logos on each mattress. 

A mattress logo has a lot to do. It has to give you a sense of confidence and trust in the product while at the same time provide a sense of comfort and care. Only the best mattress logos can achieve this balance.

In this post we’ll explore what it takes to be considered at the top level of mattress logos. We’ll consider the elements that go into those logos and how they can help elevate your brand.

What Makes a Strong Mattress Logo?

There are just so many mattress options in stores. Because trying every possible mattress out isn’t practical, a logo can help you narrow down your choices. That’s because you can discern a lot about a mattress copy just by looking at the logo. It can communicate a company’s:

• Professionalism
• Quality
• Level of Quality
• Brand Promise

When people see your logo they should be able to feel confident that your mattress can help them achieve a good night’s sleep. I should also help retailers feel confident enough in your mattress that they want to carry it in their store.

4 Aspects of a Good Mattress Logo

1. An Air of Comfort

Mattresses can come in many sizes and styles but the common thread between them all is the comfort that they can provide. The best mattress is the one that gives you a cozy feeling at night and your mattress logo can use icons of:

• Clouds
• Pillows
• Gentle lines
• Soft curves

to convey this.

2. Elements of Support

Too many logos treat the bed as simply a piece of furniture when in reality it’s something of a health support system. Let your logo showcase this idea of a mattress as support.

3. The Right Type

Type is particularly important in a mattress logo. You won’t want to use anything that has sharp edges or looks too punk. They might be visually appealing but don’t convey the feeling of cozy comfort that flowing, rounded type might.

4. Makes a Connection

Your marketing team should be able to supply you with buyer personas. These will help you determine a target audience. Understanding your target audience will help your design team create a logo that speaks to what the audience is looking for from a mattress. As an example, if your primary audience are those who only want luxury goods, you will want to develop a logo that fits this category.

3 Famous Mattress Logos

These three mattress logos combine all four of those design aspects into a small, visual story.

1. Tempur-Pedic: This company has long been the supplier of top-tier mattresses. Their logo sets out to show you what they can offer by showcasing the silhouette of a sleeping woman. It’s simple, yet effective. 

2. Casper: Casper uses colors to good effect in their logo. It features soft blues and purples to present a calm feeling that is supported by the company name in a light, rounded font. It’s a simple design that has a broad, common appeal.

3. Serta: Perhaps the most famous mattress company today, Serta has a logo that showcases the company name using a strong, elegant font. In doing so it presents a feeling of luxury and comfort with confidence.

3 Tips for Designing a Mattress Logo

1. How Does it Scale?

Yes, you’re making a mattress logo for a mattress but it will be used in so many other places as well. It’s important to test how it looks when placed inside a digital ad or on a store poster. During the design process make sure that the logo you are designing can properly represent the brand from wherever it is seen.

2. Is it Different?

The visual difference between mattress brands is virtually imperceptible. That puts all the more importance on having a logo that can stand out to the consumer. Something that showcases the difference of your product and brand.

3. Does it Tell Your Brand Story?

Just like any logo, a good mattress logo should be aligned with your brand guidelines and perhaps even more-so, with your brand voice and vision. If your brand is a “rebel” your logo should speak to that. On the other side if your brand voice is one of quiet confidence, allow your logo to tell that story in a small, visual way.

3 Easy Ways to Design Your Mattress Logo

You can try and fit a logo design in with the other 100 things you have to do today or you can work with a trusted design partner to help speed the process up.

We offer three ways to get to a mattress logo that will showcase your brand in a professional and exciting way.

1. Custom Logo Design Service: Our team of talented designers will work directly with you to understand your company and what distinguishes it from the rest of the industry. This information will be the basis for the creation of a unique, one-of-a-kind logo.

2. Logo Ideas and Inspiration: If you want to design the logo on your own but you’re not sure where to start, browse our logo library. We have an extensive collection of logos to spark your design imagination.

3. Logo Maker Tool: Our AI-powered design tool can help you create a mattress logo that will send the competition scrambling. You’ll select the fonts, colors, and icons to use and with a little direction you will have a professional logo that captures the essence of your mattress brand.

Conclusion

A mattress logo does more than “brand” a product, it: 

• Offers customers a promise
• Creates a customer connection
• Helps you stand out