Purple Logos: Unleashing the Mystique and Creativity in Branding

As one of the internet’s leading logo design tools GraphicSprings is proud to offer our customers and readers insight into the most prevalent design trends, day in and day out.
In the following article we’re exploring the unique and creative world of purple logos.
We’ll be taking a look at the significance and symbolism of the colour purple to help you learn how to use this wonderful colour to convey a sense of elegance and imagination in your branding.
The Meaning And Symbolism Of The Colour Purple
Purple can represent elegance. It can also represent royalty. And in some cases it’s used as a symbol of spirituality too.
That’s why you’ll often see this colour used for jewelry or luxury businesses. But you’ll also see it used by royal personages or members of the clergy.
Whether we’re talking about a business or a famous personality like the Pope this colour evokes a sense of sophistication and elegance.
So if you’re looking to convey any of these meanings or symbolism just know that purple is a great option for your branding. You can also pair the colour purple with other elegant colours like gold or silver to create a truly luxurious looking brand logo.

Purple Can Feel Luxurious And Opulent
Purple often feels rich. It feels luxurious. It feels velvety and sophisticated. So it’s a great option for brands that want a more higher end feel to their logo. But you’ll need to pair it with the right design elements to make sure your logo fits the mold.
Purple Symbolizes Creativity
Purple logos are also popular in the entertainment, arts and technology sectors. This is because it can symbolize creativity. It’s also a great symbol for innovation and all sorts of imaginative pursuits.

Choosing The Best Purple Colour Palettes
Pairing purple with other colours is a great way to enhance your logo design. Different colour combos can change the mood and allure of the layout. So here are a handful of colour ideas to consider.
- Silver and purple – This combination can give your logo a slightly more sophisticated look. It’s a great option for tech companies or companies that provide innovation as a service.
- White and purple – This is another great colour combo for brands that want a simple but elegant look for their logos. It’s clean and fresh but still maintains a sense of elegance.
- Green and purple – This is a more vibrant and eye catching option that we’ll often see used for health brands or environmentally friendly businesses.
Blue and purple – If you’re looking for a more harmonious effect blue and purple are a great option that conveys a sense of tranquility, reliability, trust and calm.

World Famous Purple Logos
Because of the symbolism behind purple there are tons of global brands that use it in their branding. Let’s review some global names that use purple logos.
Hallmark
Hallmark is one of the world’s most sentimental brands. So purple is a great choice that’s 100% in line with the brand and its product offering of greetings cards and other heartwarming gifts.
Twitch
Twitch is the most well known platform for gamers and streamers. They also use a purple logo that’s the perfect symbol for dynamic content and creative pursuits.
Yahoo!
As a technology and media leader it was a no brainer for Yahoo! to choose a purple logo since it represents creativity and imagination.
Ben & Jerry’s
Ask anybody and they’ll tell you that Ben & Jerry’s is a quirky and fun loving brand. So purple is a great option that adds a sense of friendly playfulness to their branding.
Asprey
As a high end jewelry brand purple is a great choice for Asprey. It perfectly represents their commitment to high quality craftsmanship and product excellence.
Wonka
Purple is a great option for Wonka as it represents the magical and imaginative world of candy confections produced by this literary inspired company.
Custom Purple Logos From GraphicSprings
GraphicSprings is proud to offer you insight into the world’s most prevalent logo design trends.
But we also have an easy to use logo design tool that makes it easy for you to design purple logos that you’ll be proud to place on your branding.
Get started today and you’ll find out just how easy it is to design custom logos that are 100% in line with your brand. Our team of talented logo designers can also help you distill your brand persona into a logo we’re sure you’ll love.
Whether you’re looking to captivate your audience or instill a sense of luxury or elegance into your branding a purple logo is a great option. As you can see that’s why so many world class brands use purple logos.
And thanks to GraphicSprings’s logo maker you too can design world class logos that are sure to get you the brand recognition you deserve.
David Williams, a seasoned content writer at GraphicSprings with a degree in Marketing, weaves his expertise into engaging articles about logo design, branding, and entrepreneurship. He’s your go-to source for actionable insights in these domains.