Triangle Logos: Unveiling the Symbolic Power in Geometric Design

Every great logo includes 3 primary ingredients. An icon. A colour pallet. And a font. 

And when it comes to choosing an icon many brands choose shapes which really can provide the perfect design for your logo. You could choose circles, squares, rectangles or even octagons… 

But today we’re here to discuss the power of using a triangle as your brand’s logo. 

In the following article we explore the fascinating shape of the triangle and delving into how modern brands are using triangle logos to represent them on the world’s stage. 

Triangles are a bold, dynamic and symbolic shape which makes them the perfect choice for many businesses.

What Is The Meaning Of A Triangle Logo? 

Triangle logos can have different meanings, context and perspective. We’ll get into the most common meanings below. But they really are a versatile shape. Their three pointed figures can be used to represent different aspects such as the Holy Trinity in Christianity or different strengths or attributes of a business. Let us now take a look at a few other meanings a triangle can have. 

Balance and stability

In the world of engineering a triangle is truly one of the strongest shapes. With support on both sides the apex of a triangle can support a massive amount of weight. Because of this it is a great icon that can symbolize strength. But they can represent balance and stability as well. 

Progress and advancement 

Triangles can also be seen as shapes that point in one direction or the other. This makes them an ideal icon to symbolize progress, advancement, hopes and aspirations. When pointed upwards a triangle can also be used to symbolize innovative or forward looking approaches, ideal for tech companies or other businesses that solve problems.

Real World Examples Of Triangle Logos 

Now we have a bit of a better idea of what a triangle logo can symbolise. So let’s take a closer look at how some of the world’s biggest companies are using triangle logos to connect with their customers. 

Delta 

Delta is an airline company that takes people from point A to point B. So a triangle is a great symbol to represent the service they offer especially in terms of the brand’s commitment to progress, travel and delivering people across the planet. 

Adidas

Adidas is another world famous brand that uses a triangle logo. They’re a dynamic athletic brand which is why a triangle icon is such a fitting logo for their brand. Their three shape triangle is also used to represent three pillars of the brand’s identity. This includes performance, wellness and style.  

Toblerone

Toblerone’s famous mountain logo is the perfect choice since even their delicious chocolate bars are shaped into triangles. What’s even more clever about this logo is that they have the image of a bear hiding within the logo itself. 

Mitsubishi Motors

Similar to Adidas, Mitsubishi Motors uses three red shapes in a triangle format to represent the brand’s core values including integrity, reliability and their forward thinking approach to building innovative vehicles. 

As you can see the triangle can be a powerful symbol of strength, durability and forward thinking behaviour. And that’s precisely why all of these brands have chosen triangle logos to represent them on the world’s stage. 

How To Design An Effective Triangle Logo 

Now let’s take a closer look at how you too can design a great triangle logo that’s just as clever, innovative and recognizable as the brands listed above. 

Simplicity 

A great triangle logo doesn’t need to be fancy or filled with symbols or extra design elements. In fact the opposite is true and you should try to keep your layout as clean and simple as possible. Don’t overthink it! Look at the logos above and you’ll see they are all quite simple. 

Colour choices

Colours influence the way people feel about any logo. Red is good for catching a viewer’s attention or stimulating action. Blue or purple are great options if you want people to feel calm or relaxed. And green is a good eco friendly colour option. Choosing the right colours for your triangle logo can add a layer of feeling and emotion that it may be missing without it. 

Design versatility 

Because a triangle logo is usually just a shape it’s usually a pretty versatile design. But you still need to take a step back and make sure your design looks OK in various sizes. And that’s just one of the reasons why you need to avoid including too many visual elements. Especially when you include words they might become blurred or illegible when your logo is shrunk down to smaller sizes. 

Designing A Triangle Logo Recap 

Here’s a quick recap of how to design the best triangle logo to represent your business. 

• Focus on your brand’s core values – Start by thinking about your brand values and identity. Knowing your brand inside and out is the first step to designing a triangle logo that’s aligned with your company’s purpose. 
• Consider different types of triangles – Equilateral triangles are great. But there are also scalene and isosceles triangles and different ways to incorporate a triangle shape into your logo. So don’t be scared to experiment with different triangle styles. 
• Don’t waste negative space – Think about the way Toblerone included a bear in their logo or the way FedEx hides an arrow in theirs. These are sterling examples of how to turn empty logo space into something more. 
• Refining your design – Ask around and get some feedback on what other people think about your logo. Take notes. Test your design out in different environments. And then go back to the drawing board if needed. No logo is perfect on the first iteration. So don’t be scared to rework your design. 

Designing A Triangle Logo Recap 

Here’s a quick recap of how to design the best triangle logo to represent your business. 

Refining your design – Ask around and get some feedback on what other people think about your logo. Take notes. Test your design out in different environments. And then go back to the drawing board if needed. No logo is perfect on the first iteration. So don’t be scared to rework your design. 

Focus on your brand’s core values – Start by thinking about your brand values and identity. Knowing your brand inside and out is the first step to designing a triangle logo that’s aligned with your company’s purpose. 

Consider different types of triangles – Equilateral triangles are great. But there are also scalene and isosceles triangles and different ways to incorporate a triangle shape into your logo. So don’t be scared to experiment with different triangle styles. 

Don’t waste negative space – Think about the way Toblerone included a bear in their logo or the way FedEx hides an arrow in theirs. These are sterling examples of how to turn empty logo space into something more.