Free Boat Logo Maker

Is a Boat Logo Right for You?

Boat logos are associated with some of the biggest brands in boating and outdoor adventure. Custom boat logos are used by boat manufacturers, fishing companies, charter companies, yacht clubs and maritime transportation businesses.

That doesn’t mean that these are the only industries that can successfully use a boat logo, though. If your brand provides products or services in a related industry, a boat logo could be perfect for your design. Or, if you want to be associated with adventure, the outdoors, freedom, discovery or more, you could also consider a boat logo to represent your brand.

Popular Boat Logo Icons

Boats are not surprisingly the central icons that are used in the design of boat logos. However, there are many other icons you can use in a complementary fashion to take your boat logo to the next level.

Some popular choices are compasses, waves and water, sails, anchors, sea creatures, ships and more. Many companies that use this type of boat logo may also use a whale, dolphin, the stars or the sun to convey their message. In this, the ship is usually the main imagery, while the other icons are placed around the boat in some fashion.

Whatever icons your designers choose to create your boat logo, make sure that they are clear to see and that work in tandem with the ship itself to tell your story.

Top Colors for Boat Logos

Boat logos take inspiration from the environment in which boats are most commonly associated — the ocean or other freshwater environments. Because of this, the common colors that are used are blues, greys and whites. All of these colors can evoke emotions such as adventure, reliability and calmness.

Many companies that use this type of logo incorporate red, gold or navy, all of which can add some nice contrast. Logos that follow this principle are more striking and help to make certain elements stand out.

Trusted Font Choices for Boat Logos

You can choose different fonts to represent different aspects of your brand and the feelings you wish to convey, and then you can use it for custom boat decals and other installations. Luxury brands, for example, may use a more elegant lettering such as serif or script. Companies that are in the adventure space may use lettering in the sans-serif family and make them bold, so that people think of durability and power.

You can go more creative with your font choices and create something extremely unique. Just make sure that whatever font you choose, the type is easy to read no matter how big or small it is on the logo. If people can’t read the text, then it’s best to choose another font — even if it looks great.

Boat Logo Ideas That Work

If you’re in the market for a boat logo, you can always take inspiration from some of the most successful companies in the world that have one. This includes Viking River Cruises, Old Spice, Valhalla, OpenSea, Anchor Bay Entertainment  and Corsair.

While all of these logos are unique in their own way, one thing you’ll notice is that they err on the side of simplicity, allowing the boat and their message to stand out well.