Free Wordmark Logo Maker

Is a Wordmark Logo Right for You?

When designed the right way, wordmark logos can be extremely impactful. These logos are very simple, yet they can be memorable at the same time. Wordmark logos communicate your company’s name to your audience immediately, which leaves no room for confusion. The brand’s personality can be instantly recognizable with wordmark logos.

Wordmark logos can be great for companies that already have decent brand recognition, or for companies who are looking to build it. If you want your name to be memorable and want it to be associated with an identity that is recognizable and strong, then this type of logo could do great for you.

Popular Wordmark Logo Icons

The main focal point of all wordmark logos will be your company’s name. That will feature prominently as the major icon. That doesn’t mean that you can’t use other icons and graphic elements in a wordmark logo, though.

Consider what it is that your company does and/or what qualities you want the brand to be associated with to your target audience, and then choose complementary icons for it during the design process. This could be anything from shapes to animals to anything else that you can think of.

When choosing complementary icons for your wordmark logo, consider the well-known things that the icon is associated with. For instance, a symbol of a lion often represents royalty, nobility, courage and strength. 

Top Colors for Wordmark Logos

When you’re designing a wordmark logo, you should carefully consider the other elements of it, including the colors. Most companies who use this type of logo will make sure that the colors they use are the same ones that they use in all other marketing materials. In other words, they don’t get too creative and go with different colors.

Consistency is the key with wordmark logos, since you’re prominently featuring your company’s name. As such, stick to the colors that your brand has already established. If you haven’t done this yet, you have the freedom to choose whatever colors you want. Just make sure that once you settle on colors for your wordmark logo, it’s important to stick with them throughout all materials associated with your company.

Trusted Font Choices for Wordmark Logos

Similarly, you want to choose a font for your wordmark logo that fits in with the personality and overall message of your brand. If your company is more creative, you can use some lesser-known script fonts that show that creativity.

If you’re more traditional and/or sophisticated, you can’t go wrong with fonts like Georgia, Times New Roman or serif. For a modern yet minimalist design, try Arial, Helvetica or Sans-serif.

Many brands who use wordmark logos, though, get custom typography to use. This helps them to stand out even more and give them a very unique identity from a visual perspective, which fits in perfectly with this type of logo.

Wordmark Logo Ideas That Work

If you’re considering a wordmark logo, you can get some great inspiration from some of the top brands in the world that use this type of logo. That includes Google, Coca-Cola, FedEx, Disney, Visa, Calvin Klein and more. 

Despite these companies being in dramatically different industries, the one common thing you’ll notice is that they all tend to design wordmark logos that are simple and to the point. That actually helps them communicate their message and establish strong brand identity at the same time.