Free 70s Logo Maker

Is a 70s Logo Right for You?

70s logos are fun and spirited, and they represent their iconic decade well. They are inspired by an era in the past when different styles of vibrant motifs, simple shapes, multiple colors, self self-expression were a force for societal change. These fun logos contrast greatly compared to the technologically focused modern designs of this era. Graphic 70s logo designs will work best for companies or businesses that deal with some sort of retro or antique item, way of thought, or focus.

A retro thrift store that has an expertise in older 70s era clothing, or a clothing shop that stocks clothing based on 70s industry designs, would benefit from a 70s style logo. Record stores or retro shops with old luxury furniture could also do well with a 70s logo. Music festivals with 70s music would pair perfectly with 70s-based graphic design.

The important thing to remember when dealing with 70s logos is that the 70s style of design, with the flowing lines and bubbly words, has a specific energy to it. If your company or business is in contrast to this and doesn’t encapsulate this energy in your brand identity, then this would not be the right logo for you.

Popular 70s Logo Icons

When considering the stereotypical 70s logos, there are certain icons that repeat through the most popular logos. Examples of some of the most used emblems in the industry include peace signs, flowers, rainbows, disco balls, smiley faces, sunglasses, and old cars. These art concepts were playful, funky, and bold. Many brands utilized similar graphic design elements in their emblems, so much so as to create a cultural and societal change.

While the emblems are important in 70s style logos, the colors and fonts are what really solidify them in this category. Because of this, you can utilize a range of nontraditional icons with this logo style and still have a successful logo.

Top Colors for 70s Logos

The colors for 70s logos are very specific and fall into a bold color palette of the era. They utilize bright, earthy, and warm tones in patterns. Sometimes they represent rainbows in the array of colors that they utilize, but they are always the warmest versions of these bright colors. Some consider the traditional 70s colors to be psychedelic. This is often due to the repeating nature of the bright colors in the patterns, which seems a bit hypnotic.

For your own logo, using your creativity, you can work with nearly any color, as long as you are utilizing the warmest version of it and using multiple different colors. The only colors that wouldn’t work very well with this type of logo design are more neutral colors like black, grey, dark blue, and white.

Pairing a warm orange with a bright blue and warm yellow would look really bold in repeating patterns on a retro 70s logo design.

Trusted Font Choices for 70s Logos

For a 70s logo design, playful fonts that are curly and flowy with rounded edges and wide letters work really well for your company name. Many people have created custom fonts after taking inspiration from the 70s, due to its popularity and uniqueness in style. Examples of these era-inspired fonts are: Flower Power, Groovy, and Bell-Bottoms.

If you would prefer more of a traditional font choice instead of these specific custom fonts for your company, then you should look at any sans-serif fonts that are bold with large letters. Some good fonts that might work for you are: Berlin Sans FB Demi, Impact, and Segoe UI Black.

70s Logo Ideas that Work

The bold abstract flower patterns, warm rainbow colors, playful nature, and flowy bold fonts are part of what makes the 70s logo design elements so unique. As long as your company or group is something with a focus or expertise on antique or retro items or ways of life, this style of logo can be perfect for your company. If your company has nothing to do with the 70s, then this is not the right design style for you.

If you’re having trouble deciding on an icon, talk over your ideas with a coworker or close friend. Once you’ve settled on your preferred icon, deciding on colors and a font should be easy to accomplish. The next easiest thing to do is open GraphicSprings and use our AI generator to help you create your 70s logo based on your preferences. It is quick, easy, and sure to provide you with some groovy results, no graphic designer required.