Free Old Logo Maker

Is an Old Logo Right for You?

Old and retro logos are great for a number of reasons. They’re perfect for an organization that wants to be associated with anything retro and create a human connection to things in the past . They’re also great for entities that simply like classic designs, which is why they continue to be used.

These logos are great because they play to customers’ nostalgia and bring up positive thoughts in their mind. People love to think back to days of old, and these logos are easy to understand and can make them feel that way in an instant. They can be designed in many interesting ways, using different elements to make people think of various things.

While you certainly don’t have to be a retro company to use an old one, it does certainly play to that type of organization — or at least a special marketing push you might be having.

Popular Old Logo Icons

Original logos can have a number of different icons and images on them. This could be anything from roller skates to disco balls to old-time record players or other actions. Depending on the industry you’re in, you could choose an icon that’s commonly associated with what you do, and use a version that would be retro in nature.

You can also take a different direction for our old logo and just take a modern image and design it in a retro way. There are plenty of ways you can do this through design programs, so that you make the new look old.

Top Colors for Old Logos

It’s very popular to give old logos a vintage look. To do this, many companies will use browns and greens, which fit in well with the retro feel. White and black are also good choices for the same reason.

That being said, you can use any other colors that you think would work well for your old logo. Research the meaning of colors, and then select the ones that match up with what you want your company to stand for. 

Professional designers typically suggest limiting your color choices to no more than three for old logos, otherwise it could get crowded quickly.

Trusted Font Choices for Old Logos

It’s also important to carefully select the fonts for your old logo. What typeface you use will go a long way in speaking to the meaning behind your old logo and, ultimately, its effectiveness.

Many companies will use a serif font for old logos. This includes Baskerville, Garamond and Times New Roman. The reason is that these are classic and traditional fonts, which fits in nicely with the retro feel of old logos.

You can also go more creative with your font choices, though. Script or hand-written fonts can be great if they’re designed well. You just want to make sure that people can read all of the words on your logo, no matter how big or small the text is.

Old Logo Ideas That Work

Need some inspiration for your old logo? Take a look at what some of the most successful companies have done, including Twinings, Shell, Heinz, John Deere, Levi Strauss & Co., Johnson & Johnson, and Stella Artois.

All of these companies take a simple approach to their old logo, and it works. Use these as inspiration and follow some of the tips above, and you can create a great old logo of your own.