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Script Logo Design Tips
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Is a Script Logo Right for You?
Designing a script logo can help you stand out. They commonly are associated with creativity and sophistication. As such, script logos are used a lot by brands in the fashion, luxury, creative, beauty and restaurant industries.
Script logos help evoke a sense of personal touch could use a script logo, too. Design a unique logo to build brand awareness.
Popular Script Logo Icons
In most cases, script logos are just words or phrases written in a creative way. They may have other icons or images on them, but they are usually small and are secondary to the words themselves.
The goal of script logos is to convey feelings of personality, movement and elegance — all of which is done through the actual flow of the writing itself. To this point, it’s important not to distract from the overall approach of script logos with too many other graphical elements. In fact, many brands that have a script logo don’t have much else, if anything at all.
Top Colors for Script Logos
Color choice can affect how people feel about your brand. Want to be approachable? Go with lighter colors and pastels. If you want to convey vibrancy and energy, then choose bold colors for your script logo.
If it’s luxury and elegance you want people to think of when they see your script logo, you might want to go with gold, black and/or white. These are traditional colors that are also sophisticated.
It’s best not to have more than three colors in your script logo, or it can look too crowded and confusing.
Trusted Font Choices for Script Logos
Since text is the main part of script logos, you want to choose the font for your script logo very carefully. In fact, the typeface can change the meaning of your script logo dramatically.
Sans-serif fonts can be great for bold feelings and emotions. Serif fonts are more traditional, and are often used when printing a company’s name or other information.
Experiment with different fonts for your script logo to choose the one you feel will work best. Just make sure that it’s easy for people to read all the text on your script logo, regardless of its size.
Script Logo Ideas That Work
One way you can get some inspiration for your script logo is to evaluate some companies that have used this type of logo successfully. Examples include Coca-Cola, Barbie, Kellogg’s, Harrods, Cartier and Ford.
As you can see, these brands use a rather simplistic approach to logo design, and it results in a very successful script logo. Follow these as great examples and some of the tips we have provided above, and you can create an amazing script logo of your own.
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