Free Tournament Logo Maker

Is a Tournament Logo Right for You?

Tournament logos will serve as the face of your upcoming event. At a great logo serves as a powerful way to represent your brand’s personality and your event to people who want to participate or people who want to watch it. That’s why creating a tournament logo design you can customize that represents the spirit of the competition that’s going to be held is perfect.

Your tournament logo should represent exactly what it is your event is all about. So, when you’re in the process of thinking about the different elements that you want to include in your tournament logo, make sure that everything points back to the basic ideas of your tournament and the values that your organization wants to stand for. This will make it extremely effective, and will be a fast process from start to finish.

Popular Tournament Logo Icons

Professional designers say the main icons and images of your tournament logo should really be based around what the event is all about and its main ideas. For example, if you’re hosting a poker tournament, it would be great to start by using playing cards, poker chips or the winning bracelet/trophy as the main icon for your tournament logo.

If you’re hosting a great chess tournament, then designers might suggest using chess pieces and the gameboard, a timer clock or two players staring down at each other thinking to put in your tournament logo.

The key to selecting main icons and images for a tournament logo design is to start with ones that speak to the essence of what your tournament is about. While you can certainly incorporate supplemental images such as generic trophies, stars or banners, designers say you really need to make sure that your main image of your tournament logo is strong from a branding perspective, which is where it should all start.

Top Colors for Tournament Logos

Again, think about what your tournament logo is going to stand for, and then choose colors that represent that well. More general colors such as golds and silvers can be incorporated into tournament logos nicely, since they represent winning.

But, if you’re hosting a golf tournament, for example, you might want to use brown and green, since they’re often associated with golf and are great for tournament logos. Volleyball tournament logos would do well to use white and blue for the same reason. Designers suggest that you use Google for inspiration, too, which is a free tool where you can research the meaning behind different colors to use for your tournament logo.

Professional designers finally suggest not to use more than three colors for your tournament logo, otherwise it could get crowded and won’t look good once downloaded. 

Trusted Font Choices for Tournament Logos

Since your tournament logo is likely to have a lot of big icon elements and colors, you may want to err on the side of caution with your font choices. Helvetica and Arial are great sans-serif fonts that you could use if your tournament is more serious, such as a chess or poker tournament.

You can also go with Papyrus or Comic Sans, which are more playful fonts, if your tournament logo is associated with a more relaxed and fun event. Just make sure that the font you choose for your tournament logo design is easy to read no matter how big or small the text is.

Tournament Logo Ideas That Work

If you need some more inspiration for your tournament logo design, you can look at what some successful brands have done with it in the past. This includes Little League Baseball, the World Series of Poker, NCAA March Madness, T-Mobile, Under Armour and Adidas.

All of these brands designed their tournament logo in different ways, using elements that made sense for them while still remaining simple. Use them as a guide as well as the tips we have provided above, and you can create a powerful tournament logo for your organization.