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Tribal Logo Design Tips
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Is a Tribal Logo Right for You?
Tribal logos can be used by just about any organization, but they’re often used by those who want to speak to tradition and ancient history, especially those that are associated with indigenous cultures.
Many sports teams and tattoo parlors use this as the inspiration for their tribal logos when they are creating one to represent their brands. They’re also used a lot by adventure and outdoor companies, clothing companies and also organizations that have direct or indirect ties to an indigenous community.
Organizations that have a deep connection to nature or tradition, or those who want to project authenticity and strength might want to consider using a tribal logo.
Popular Tribal Logo Icons
There are many different symbols that can be used as the focal point of a tribal logo. This includes animals such as snakes, eagles and wolves. Tribal logos also commonly use patterns that are associated with indigenous cultures, including circles, spirals and other geometric shapes.
All of these are symbols that are commonly associated with the natural world, protection, unity and strength, which is why they’re used in tribal logos. A good idea is to figure out what you want your brand to stand for, and then use the icons that represent that in your tribal logo design.
Top Colors for Tribal Logos
Many tribal logos will stick to simple colors but use them in powerful ways. Designs that only include black and white are very common, as they can emphasize very intricate patterns and linework in tribal logos.
It’s also popular to use more earthy tones such as green, red and brown in tribal logos, as they can make people think of nature and can serve as great cultural symbolism. For a more modern interpretation of a tribal logo, you can use bright colors, especially when used in conjunction with other colors on the page.
Professional designers typically suggest you limit your color choices to no more than three so that you don’t crowd your tribal logo.
Trusted Font Choices for Tribal Logos
Many times, brands will use fonts that complement the complexity and strength of their tribal logo design. Blocky and bold fonts can reflect very powerful imagery that’s often used in tribal logos.
At the same time, you can go the minimalist route to create a contrast to the bold designs of your tribal logo. This would make any sans-serif font a good choice here. It’s usually best to avoid script fonts, as it wouldn’t pair too well with the rest of the design.
Whatever font you choose, make sure that people can easily read all the text, otherwise you could lose the meaning and power behind your tribal logo.
Tribal Logo Ideas That Work
Need some more inspiration for your tribal logo. Take a look at some successful brands that have used one, including the Saginaw Chippewa Indian Tribe, Land O’Lakes butter, Urban Outfitters, Chickasaw Nation, Madhappy, Neiman Marcus and Red Bull.
These brands all use powerful images yet a simple approach to their tribal logo. Use those as inspiration, and follow the tips above, and you’ll create a powerful tribal logo of your own.
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