Free University Logo Maker

Is a University Logo Right for You?

University logos are great for showing your pride and spirit in a particular school. They are often used to create brand awareness and serve as the visual identity for a public or private university or college. The official logo is meant to represent the school’s values and university’s mission, which hopefully resonate with potential students, donors and more as they build brand recognition. 

With a stunning official logo, these schools can stand out among the fierce competition in higher education to attract new students, and they essentially serve as the university seal. But, that doesn’t mean this type of logo mark can only be used by an institution of higher learning.

Companies that provide services to universities, such as book stores, school supplies and more can all use a university logo if it fits in with their core mission and values. 

Popular University Logo Icons

There are many icons that can serve as the centerpiece of a university logo for visual identity. Some schools may choose to take a specific and recognizable building on their campus and use that as the icon so it can be reproduced on diplomas and other official documents. Others may choose to use the school’s crest or symbol, which is then also printed on things such as marketing materials and even athletic jerseys.

You can also take a more generic approach and use design elements such as books, a thinking man graphic and anything else that would reflect knowledge and higher learning. The icon is an important aspect of your university logo and should be chosen first so that you can build all the other elements around it. 

Top Colors for University Logos

Most higher education schools will use the set colors for their school in their university logo so they can create a formal logo and other versions for university marketing purposes. For instance, if the school’s colors are red and gold, they will incorporate red and gold into the logo. This makes a lot of sense for consistency sake, especially as they produce a lot of different materials that serve to market the brand.

If you don’t have set color, though, you should think about the emotions that you want to evoke with your university logo. If you want to be more bold, you can use colors such as black and red. If you want to spark creativity, you can choose lighter colors such as pastels.

Stick to no more than three colors for your university logo, as going with more can be confusing.

Trusted Font Choices for University Logos

Fonts can also be a very personal choice when you’re designing a university logo. Many schools tend to opt for more traditional font styles that show how long they’ve been around, which tends to speak to their prestige. That’s why many use a serif font, since those usually have a more professional and serious tone.

However, you do not have to follow this formula. Sans serifs tend to be more friendly and fun, which could be great if you’re looking to break the mold of those older institutions. Whatever font you choose, make sure that people can read all the text on the logo easily. If not, then you want to select a different font for your university logo.

University Logo Ideas That Work

There are many well-known schools that have university logos you could look to for inspiration. This includes University of Notre Dame, Harvard University, Princeton University, Stanford University and Cornell University.

Most of these schools incorporate colors and elements that fit in perfectly with what they do and communicate their message simply. Following that formula, and taking some tips from above, will help you create a stunning university logo of your own.