Vector Logo Maker

Is A Vector Logo Right For You?

Whether you’re a new business just starting out or an existing business looking to rebrand, creating a scalable vector graphic logo is a great way to put a face on your business.

eCommerce brands, content creators, software startups, and tech companies can all benefit from creating a 100% unique and custom vector logo.

A high-quality vector logo can help put your company on the same level as some of the world’s biggest businesses, like Walmart, Amazon, Microsoft, and Google.

Now, if you’re thinking about a new logo, you may have read that there’s a difference between a vector logo and a raster format logo.

But don’t worry, they’re both the same thing!

The difference between the two is entirely based on file formats, not what graphics themselves look like.

Unlike raster images, which use pixels, vector file formats use mathematical equations to store information.

Popular Vector Logo Icons

You can choose any icon for your design, but you’ll commonly see two distinct types of vector logos:

• Abstract – Vector logos that are entirely based around an abstract design, sharp lines, or shapes of various sizes, where there’s no discernible image or icon, other than the design itself.
• Image-based – These will have a defined image or symbol within the vector logo’s design. For example, see the vector logos in our gallery above that include text, trees, mountains, or Japanese-style structures.

Vector logos are unique because they can easily be scaled up or down in size, without losing quality. This makes them ideal for being placed on anything from print materials and online websites to large billboards and other outdoor displays.

Just make sure to pick an icon that will look good as a small icon on a modern web browser or other digital platforms, as well as larger branding materials and other formats.

Top Colors For Vector Logos

Ultimately, you want to choose colors that are unique and in line with your business.

But it’s important to understand that different vector logo colors can influence the way potential customers see and feel about your business.

For example, blues, blacks, and greys are cooler tones, which can look stark. But they can also feel slightly more off-putting.

Whereas colors like red, orange, and yellow are more energetic and can feel warmer and more welcoming.

Trusted Font Choices For Vector Logos

You can choose any fonts or typography you want for your design.

The important thing to remember, however, is that you want any text or writing in your logo to pair well with the other design elements in your layout.

So if you’re going with a more modern, abstract type of icon, you might want to pair it with a font that’s also somewhat more abstract, like Comfortaa or Oswald.

You should experiment and play around with different fonts and formats when creating your vector logo to find out what works best.

Vector Logo Ideas That Work

Then are many global, world-renowned brands that use vector-style logos for their branding. Businesses like Walmart, Amazon, Apple, Microsoft, and Google all use vector logos, where the focal point of their design is more of an abstract shape or design, rather than a specific image.

That said, these are great businesses to look to for inspiration when designing your own logo.

We don’t recommend copying them, but it’s a good idea to look at big business logos and pull ideas from them.

Then, you can use our AI-powered vector format logo designer to plan, customize, edit, create, and download your own!