Free Word Logo Maker

Is a Word Logo Right for You?

Word logos are a great way to communicate the simple message of a brand in a very straightforward way. You can really be creative with the design of your word logo to make the name of your company, or a word or short phrase your brand stands for, really stand out. 

Brands have been using word logos for more than 200 years now, creating some of the most popular types of logo designs around for their background. Even this many years later, they are still extremely popular to select, because they are recognizable and communicate their message effectively, which is what new logo design is all about in business.

People can easily understand what word logos are all about, with simple text and quality, without having to dip deep for a hidden or other symbolic meaning to get additional information. That said, word logos can still be very powerful and creative, and not just boring to create and see on a website page.

Popular Word Logo Icons

The main icons and images of word logos are the words and/or short phrases that you will choose to be on the logo. This is commonly the name of your company, but it could also be a word or short phrase that you want your company associated with, for example.

Word logos don’t have to just have these words and/or phrases and that’s it, though. There can also be other design elements used in it. You could use different shapes, icons, pictures and images that complement the word or phrase you choose. Just make sure that your word logo doesn’t get too overloaded with imagery, otherwise it could become confusing pretty quickly.

Top Colors for Word Logos

You can get very creative with the colors you choose for your word logo. If your brand already has colors in place, then integrating them into your new word logo would be a good idea. It’s OK if you don’t have colors in place, too.

Research what some of the common meanings of colors are, and then choose ones that represent your brand well. For instance, if you’re a creative brand, you might want to choose bright and vibrant colors, which are associated with energy and excitement. If you want to emphasize strength, you could use bolder and darker colors such as reds, blacks and oranges.

Professional designers usually suggest not exceeding three colors, or else your word logo can look too confusing.

Trusted Font Choices for Word Logos

Fonts are very important for word logos, since words are often the largest element on them. That’s why it’s important that these are easy to read, otherwise the entire message of your word logo could get lost.

Serif fonts are usually a great choice, especially for businesses because they make the word logos look very professional. Sans serif fonts are good for casual or artistic brands, though they can sometimes be hard to read.

Word Logo Ideas That Work

If you need inspiration for your word logo, take a look at some successful brands that have used them. This includes Google, Disney, Visay, eBay, Vans, FedEx. Coca-Cola and Subway.

As you can see, all of these brands take a relatively simple approach to their word logo design, and they’re effective because of it. Use them as inspiration, and follow the tips we have provided above, and you’ll be creating a powerful word logo of your own in no time.